'Swag' is on its way to becoming a flop at the box office. This is the second disappointing outing for Sree Vishnu this year. Earlier this year, 'Om Bheem Bush' was underwhelming.
The failure of 'Swag' and 'OBB' in a span of just six months, after a massive hit like 'Samajavaragamana' in 2023, is disappointing for Sree Vishnu. 'Bhala Thandanana', 'Arjuna Phalguna' and 'Alluri' before 'Samajavaragamana' had turned out to be flop movies. So, five out of Sree Vishnu's last six films have come a cropper.
The failure of 'Swag' and 'Om Bheem Bush' this year is all the more disappointing because they are from big production houses (People Media Factory and UV Creations, respectively).
In an interview earlier this year, Sree Vishnu said, "I don't worry about my market range. Once you focus on that aspect, your quest will never end. It's not in our hands. The market range can go down and go up. All that I focus on is whether my films become profitable. The audience have to be happy with the content."
