We have learned that for War 2, which marks the first on-screen collaboration between Hrithik Roshan and Jr NTR, Yash Raj Films plans to keep the stars apart during promotions. This is to ensure the impact of their "ruthlessly fighting" each other is maximized for viewers.
Hrithik and the Devara star will promote War 2 separately. A source stated that "all plans have been made keeping in mind that they would never share the stage together, never be in any promotional video together pre-release and never seen with each other." The source emphasized that the coming together of Hrithik and NTR is "a once in a lifetime cinematic moment in Indian cinema" and anticipates "a bloody carnage on the big screen." YRF's clear intention, according to the source, is that "the audience should first experience this rivalry before they see the two promote with camaraderie," aiming to deliver the best movie-watching experience by "preserving the conflict which is the unique selling point of the film."
War 2 will play exclusively in IMAX not only in India but also across major International markets such as North America, the Middle East, the UK, Europe, Australia, Africa ,and SouthEast Asia.
War 2 heads to theatres on a grand scale on August 14. Its release in three languages (Hindi, Telugu, Tamil) will be huge. Ayan Mukerji is its director. Kiara Advani plays a leading role.
