'Heeramandi', directed by Sanjay Leela Bhansali, is going to be streamed on Netflix soon. Starring 'Bombay' fame Manisha Koirala, Sonakshi Sinha, 'Sammohanam' fame Aditi Rao Hydari, Richa Chadha, Sharmin Segal and Sanjeeda Shaikh as courtesans, the film is set in Lahore in the pre-Independence era.
The buzz in the town is that Netflix has invested Rs 200 Cr into the project. The streaming giant feels that the show will be a game-changer in the realm of Indian OTT. It expects new subscribers to come in and existing subscribers to see more reasons than one to continue with their subscription after this show. Already, Netflix has been buying out many major Telugu and Tamil titles for post-theatrical streaming. Shows like 'Heeramandi' underscore its intensifying efforts in the direction of further upping the game.
The 'Gangubai Kathiawadi' director is leaving no stone unturned to make 'Heeramandi' India's biggest OTT success ever. Will it become bigger than 'Scam 1992' of SonyLiv and some of Amazon Prime Video web series like 'Pataal Lok' and 'The Family Man'?