VegaSri Gold and Diamonds recently roped in Nandamuri Balakrishna as its brand ambassador. In step with its grand "expansion plans", the brand has onboarded the 'Veera Simha Reddy' star, whose rare and choosy endorsements are respected by the middle-class consumer.
As part of this marathon Ad campaign, two TV commercials have been unveiled. In the coming months and years, the jewelry company is planning to carry out extensive promotions through mass media.
For the now-released Ads, Shreyas Media, which is regarded as one of the foremost promotional and event management companies in India, stepped up with innovative campaign ideas.
"We have been in this line of business for more than 25 years now. We ventured into the retail business four years ago by starting Vega Jewellers in Vijayawada. Soon, we will be starting out in the US as a retailer. VegaSri Gold and Diamonds has had a business footprint in Hyderabad for the past one and a half years ago," the company said in a statement.
This is not all. The company will on March 8 start a five-storied showroom in Vijayawada. The 'Akhanda' actor will soon inaugurate VegaSri's new showroom on Nandamuri Road in Vijayawada. Pragya Jaiswal will also attend it.