'Adipurush' has been one of the biggest flops of the year. People Media Factory's TG Vishwa Prasad bought the film for Rs 160 Cr (excluding GST) from UV Creations and T-Series. And the banner sold the film to distributors in the Telugu States for Rs 120 Cr. In other words, the banner made losses even before the theatrical release of the Prabhas-starrer.
With Netizens and trade observers wondering what made Vishwa Prasad make such a seemingly unwise deal, it is important to understand what is going on in the producer's mind. Vishwa Prasad, in a couple of recent interviews, made it clear that he knows what he is doing. While he is passionate about cinema, he is also a businessman. His tech services company employs hundreds in the US and thousands in India. His approach to cinema projects is driven by rigorous data and information.
In the case of 'Adipurush', he made the aforementioned exceptional deal with a full idea about the commercials. He is also producing the Prabhas-Maruthi film and has stakes in Prabhas' 'Spirit'. The producer has invested in goodwill with Prabhas.
Pawan Kalyan-powered 'BRO' is another prestigious venture from People Media Factory. Its shoot was completed in 53 days. The production house must have saved a great deal by ensuring that the shoot was completed at a fast clip. Recently, Vishwa Prasad iterated that 'BRO' is a safe project and that's why no ticket price hikes have been sought from the governments of Telangana and Andhra Pradesh.
So far, People Media Factory has made about 25 films. Only two of them made losses. And such a failure rate is only to be expected.
Gopichand's 'Rama Banam' was apparently made on a budget of Rs 30-40 Cr. Assessing the film's disastrous run, the producer said that the film tanked mainly because it failed on the entertainment front.