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Pawan Kalyan's fans need to worry about re-release fatigue

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'Jalsa' was re-released on September 2 last year. 'Kushi' was released on December 31. The response to both films was encouraging.

And it has now been announced that 'Badri' will be re-released on January 26. The film is coming out in less than a month after the re-release of 'Kushi'.

At this rate, re-releases are going to cause fan fatigue. Spacing out is essential to sustain hype and create new levels of excitement. Special occasions like the hero's birthday or some festival have to be chosen for re-releases. Otherwise, there will be no much euphoria.

Many fans must be wishing that 'Badri' gets postponed.

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