Producer Natti Kumar on Monday launched a new movie titled 'Deyyamtho Sahajevanam'. He is introducing his daughter Natti Karuna as the heroine with the entertainer besides wielding the megaphone for the horror movie. The launch event had Natti Lakshmi switching the camera on, while well-known editor Gautham Raju gave the first clap.
Speaking on the occasion, Natti Kumar said, "The film is based on a true incident. How a spirit avenges the injustice meted out to her is the crux of the film. A novel screenplay and high-end graphics will stand out as major highlights. Music director Koti's son Rajeev Saluri is playing a key role. Suparna Malakar, a Bengali woman, is playing the second female lead. She will be seen as a powerful call girl in the story. We will be filming an item song with her. The first schedule will take place in Hyderabad, while the second one will happen in Mangalore. I produced 8-9 movies per year a few years ago. I will be producing up to 15 movies in the coming years."
Natti Karuna said, "I used to take care of the production works of my dad's movies in the past. That experience has helped me a great deal. I am very happy to be getting introduced as a female lead in my dad's direction. I hope I will live up to his expectations. I need the audience's blessings."
Rajeev Saluri said, "I am very happy to have teamed up with Natti Kumar garu. He has come up with a very good concept."
RJ Hemanth, Snigdha, Babu Mohan, Jeeva and Royal Harischandra ('Baahubali' fame) are part of the cast.
Music is by SA Khuddus. Cinematography is by Koti. Editing is by Goutham Raju. Art Direction is by Venkata Ramana. Costumes are by Hema. Stunts are by Anji.