The Fashion Department Store at Hyderabad Central launches New Ethnic Wear Section

Hyderabad Central, the fashion department store, launches the all new ethnic wear section

Partners with leading fashion brands and designers to present the city’s largest ethnic wear fashion collection

Central, the lifestyle and fashion department store of the Future Group launched the all new high definition ethnic wear section at its Panjagutta Store. The section was opened on Sunday, October 4l ,2015.
The new section ethnic wear section is housed in 10,000 square feet of space. It will, for the first time, offer the fashion conscious people of Hyderabad one single destination where the customer can choose from heritage; fusion wear and designer collection. The decor, the ambience, the mood has all been planned to make this a special destination.

To bring this high definition section alive Central has partnered with leading fashion brands like Neerus, Biba, Global Desi, Fusion Beats, Desi Belle, W, Wh, Mother Earth... The centre of attraction is the exclsuiev collection of ethnic dresses developed by some of India’s leading fashion designers - Satya Paul, Tamna Singh, Omra, Jashn, Mebaaz and other personalities.
Speaking on the occasion, Mr. Vishnu Prasad, CEO Central “Central’s promise is to deliver the latest fashion from brands. The launch of the all new high definition ethnic section is a step in this direction. Delivering to the fashion conscious lady customer of Hyderabad - over 1000 styles and designs from leading brands and fashion designers. If this succeeds we will extend this concept to other Central stores across India.”

Mr. K V Rao, Regional Manager, Operations, said “For the first time a large fashion department store has taken an initiative in this direction. We are happy that Central & Hyderabad Central in particular is the first to take this step. We will aim to make Hyderabad Central the destination for ethnic wear fashion in the city.”
About CENTRAL

Central was launched in May 2004 in Bangalore, as India's first seamless fashion department store and the biggest lifestyle retail brand from Future Group. In the last 11 years - the footprint has expanded to 29 stores in 19 cities: Bangalore, Hyderabad, Vishakhapatnam, Vadodara, Mumbai, Vashi, Goregaon, Thane, Pune & Pimpri, Ahmedabad, Indore, Jaipur, Raipur, Surat, Nasik, Noida, Gurgaon, Nagpur, Kochi, Mohali, Mangalore and Patna.
Central, offers the discerning & fashion savvy customer - the latest fashion from over 500 brands across 25 leading categories under one roof.

About HYDERABAD CENTRAL:

Hyderabad Central was launched in November 2004 and is the 2n Central store to be set up by Future Group. It is Hyderabad’s largest fashion department stores and offers the people of Hyderabad the option of choosing from over 500 fashion brands across categories including apparels, cosmetics, fragrances, eyewear, watches, accessories, sportswear, toys , mobiles, electronics, home and much more for the entire family. In its 11 years of operations it has been patronised by over 30 million customers.