Tirumala Dairy launches milk in Tetra Pak packages
High quality milk at affordable price point and longer shelf life ensures convenience
HYDERABAD (14 December, 2011) - Tirumala Dairy, one of South India's largest and fastest growing private dairies today launched 'Thirumala' - Skimmed & Toned milk in Tetra Pak packages to offer their product to a wider consumer base. The company becomes the first private dairy to capitalise on the growing demand for the safe and hygienic Tetra Fino
Aseptic (TFA) packaging format.
The Hyderabad-based dairy launched Skimmed & Toned milk in 500ml TFA packages at Rs 17 and Rs 18 respectively. Toned and cow milk in the 200ml TFA package, which will be launched shortly, will be priced at Rs 8.
"We are offering the best quality milk in Tetra Pak packaging at an affordable price point, making it more attractive for consumers. We are excited to add Tetra Pak packages to our portfolio as this technology will allow us to reach a wider consumer base. This means we can supply good quality milk to remote areas in the southern states safely," said Tirumala Dairy Managing Director B Brahma Naidu.
Established in 1998, Tirumala Dairy now has a market presence in Andhra Pradesh, Karnataka and Tamil Nadu. The private dairy handles 12 lakh litres of milk per day at their various packing stations and dairy plants.
"Tirumala Dairy's increasing presence in South India will ensure more consumers have access to safe, hygienic and nutritious milk in Tetra Pak packages. This is in line with our company's vision to make food safe and available, everywhere. We are pleased to partner with Tirumala Dairy and be a part of their growth plan," said Tetra Pak South Asia Markets Managing Director Kandarp Singh.
Milk packaged in Tetra Pak packages is Ultra-High Temperature (UHT) treated. In this process, milk is heated to very high temperatures for just a few seconds to remove all microorganisms. Milk so treated has no preservatives and does not need to be boiled, making it ready for consumption straight out of the package. Milk in Tetra Pak packages also has increased shelf-life and does not need to be refrigerated until opened. Tetra Pak packages are also 100% recyclable.
ABOUT TIRUMALA DAIRY
Tirumala Dairy is a professionally managed company engaged in the manufacture of a wide range of dairy products that include milk, sweets, flavoured milk, curd, milk powder, butter, ghee and butter oil both in bulk as well as in consumer packs. Established in 1998, Tirumala Dairy is one of the fastest growing private sector enterprises in India with a team of dedicated professionals. The company has one of the most modern and versatile plants in the Indian dairy industry with state-of-the-art technology. Tirumala Dairy products meet stringent quality control tests and cater to the premium segment of the market for dairy products.
ABOUT TETRA PAK
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, •PROTECTS WHAT'S GOODTM ," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak, which was recently accorded Business Superbrands status, is available at www.tetrapak.com
MEDIA CONTACTS
For Tetra Pak
Arijit Rakshit
Genesis Burson-Marsteller
Phone number: +91 96423 20808
E-mail:
[email protected]
Ekta Dokania
Genesis Burson-Marsteller
Phone No: +91 9999026784
Email:
[email protected]
