Fair & Lovely 'Man of the Town'

Hyderabad, 5th December 2010: The Fair & Lovely Max Fairness Man of the Town hunt in Andhra Pradesh drew to a brawny finale today with the announcement of the winners from various towns across the state. Large number of youths battled it out in competitions held in Nizamabad, Warangal. Kurnool. Kakinada, Khammam, Guntur. Tirupati, Nellore, Vizag, Rajahmundn Vijayawada and Hyderabad that kept the excitement levels high in the entire state. Fair & Lovely Max Fairness, the country's leading Men's Fairness cream announced the Man of the Town Hunt in November. which was received with unprecedented response from the young men in Andhra Pradesh that started on 29th November, 2010.

The various obstacles included intensive time-crunched activities such as the Tarzan swing. Mouse crawl. "fire swing, and many more with a large crowd from across the state cheering them on. The hunt spanned over several locations across Andhra Pradesh. with around 160 in Hyderabad, 30 locations each in Nizamabad, Warangal. Kurnool. Kakinada and Khammam, 45 in Guntur. 36 in Tirupati and Nellore. 50 in Vizag, 40 in Rajahmundry, and in Vijayawada.

Speaking on the occasion, Mr. Govind Rajan. General Manger. Skin Care- HUL said, "We are overwhelmed with the response and would like to thank all the participants in making the contest a huge success. Through this initiative, our endeavor was to encourage young talent by providing them with a platform to boost their confidence and gain the fame and glory through the title that would create a stepping stone to their future success."

Today in Hyderabad. the hunt was carried out in Nizam College. Loyola College, Badruka College. JNTU and Bhavan's New Science College amongst several others. The young men were ecstatic to gain the chance to prove their physical strength and attain the Man of the Town title with the Bajaj Pulsar. They battled well and hard but in the end proved to be the Man of the Town in the grand finale which was held in Dr. B.R. Ambedkar Institute of Management & Technology. he said, "I am lost for words! I cannot believe that I have actually won the Man of the Town contest! I'm very thankful to Max fairness for the opportunity to showcase our ability and I feel so much more confident with this win.

In Vizag the hunt was successfully carried in several locations including Nalanda College. Huda Park. Narayana College and RTC Complex wherein many young enthusiastic men participated in various endurance tests from which the finalists were selected to compete at a grand finale held at on a 4th of December. 22-year-old Md. Mushtaq won the max fairness Man of the Town title and walked away with a Bajaj pulsar bike. Son of a Railway employee, Md. Mushtaq who is pursuing B.Com. from Andhra University and resides at Dondaparty, Visakhapatnam said, "I had never thought 1 would win the title. For me this title means a lot now I feel like I am on the top of the world. I thank Max Fairness for giving me this opportunity."

In Rajahmundry the hunt was carried out in Raji% Gandhi degree. V T Junior College. Kala Nikethan Shopping Mall. GIET Engineering College and many others. The enthusiastic response of the young men proved to be a booster in motivating each contestant to push themselves harder and further to achieve the Man of the Town Title. The grand finale was held in Rajahmundry Stadium on the 4th of December which announced 20-y ear-old V. Gautam as the Man of the Town winning the Bajaj Pulsar Bike. A bike mechanic's son. Gautam who is pursuing B.Tech. (3rd year) from Rajamahendri Institute of Engineering & Technology. Rajahmundrv and resides at Danavaipeta said. "This is unbelievable. It wouldn't have been possible if Max Fairness hadn't given us the chance to show our strengths and actual] y giv e us the chance to win a bike!"

The excitement. hopes and dreams of these young men in Andhra Pradesh were the driving factors for making Fair and Lovely Max Fairness Man of the Town a rounding success that concluded today.

About Fair & Lov ely Max Fairness:
Fair & Lovely Max Fairness was launched in Mav 2010 by the world's leading fairness brand Fair & Lovelv from Hindustan Unilever Limited. It has been specially designed for men with the revolutionary VitaMax Complex and UV Filters that work intensely on the rough male skin to enable them to make maximum impression. The VitaMax Complex with fairness actives - Vitamins 133 = Pro-vitamins, 136, C and E helps in visible fairness and spot reduction. While the triple sunscreen UV protection system helps fight darkening of the skin.

About Hindustan Unilever Limited
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of every three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene, and personal care. with brands that help people feel good, look good and get more out of life.