India’s largest luxury car manufacturer, Mercedes-Benz organized its unique customer engagement initiative, Luxe Drive, in the ‘City of Nawabs – Hyderabad’ over the weekend.
The patrons present at the event got a comprehensive brand experience, based on the three pillars of Adrenaline, Gourmet and Lifestyle during these two days. The event garnered success as patrons thronged the venue and enjoyed the luxurious brand experience that blends the thrill of driving with lifestyle combined with gourmet. The event was held at Shamshabad Go Karting Track, Rajiv Gandhi International Airport, Near Parking Place, Shamshabad, Hyderabad, Telangana 501218.
The patrons enjoyed the best of luxury and brand experience made available by Mercedes-Benz India. Celebrated Chef RanveerBrar ensured that the guests were served delectable gastronomy. The fashion workshop conducted by Genesis Luxury created furoreamong patrons as they showcased global brands at the event. Patrons also received an opportunity to drive the fascinating range of Mercedes-Benz vehicles on the specially designed tracks. This drive showcased the technological prowess and luxury quotient of the cars.
Speaking on the occasion, Mr. Roland Folger, Managing Director & CEO, Mercedes-BenzIndia said, “The beautiful city of Hyderabad is an important center for us in the southern market and it has given impetus to our growth strategy in the region. Customer engagement programmeslike Luxe Drive gives us an opportunity to reach out to our potential customer base by providing them a comprehensivebrand experience synonymous with the Three Pointed Star.
These kinds of customer related initiatives create a stronger bond with our patrons and prospective customers. Our intention is to pay personalized attention to all our patronsand Luxe Drive ensures that patrons enjoy the best of food, delve into the best of luxury and lifestyle experience. We are confident of bringing more such customized engagement programmes in the future, to fascinate our valuable patrons with memorable experiences.”
Mercedes-Benz introduced many interesting activities this year like the Blind Fold Photography Workshop and Live Musical Performancesto enthrall the patrons. The blind fold photography workshop celebrates the diversity of human conditions;a visually impaired photographer conducted workshops for people at the event.
TheLive Musical Performance from a local band entertained people at the event to the fullest. Some privileged guests get a chance to ‘Dine with the Star’ where in a special menu is created for guests and they get a preview of new models along with the opportunity to interact with the celebrities.The guests can also have a self-driving experience of the New Generation Mercedes-Benz cars.
Luxe Drive had in store something for everyone, right from the tiny toddlers who can enjoy themselves in the fun-filled zone specially created for them, to the ardent brand enthusiasts who could pick some exclusive and trendy Mercedes-Benz merchandise. This time AMG Lifestyle Collection was also on display in addition to the regular merchandise, adding even more excitement. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout. The Mercedes-Benz pre-owned car sales team also organized a free car evaluation where in a special trade-in opportunity was provided along with personalized finance options.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S sports car, AMG SLC 43 and AMG C 43.located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
The long wheel base version of the new E-Class is Made in India, for India, the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in the world.
Mercedes-Benz India registered annual sale of 13,231 units in the January–December 2016 period facing multiple market challenges. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving best customer experience.
The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.
