If you are an audience member in North American wishing to watch They Call Him OG on premium screens, you will have to adjust your viewing plans, as the movie will not be available in several premium formats. Prathyangira Cinemas, the film's NA distributor, has officially announced that the movie will not grace IMAX, D-Box, 4DX, and Dolby Cinema screens.
The reason? The distribution company has cited prior commitments by these screens to major Hollywood titles. Instead of the premium formats, the film will be shown in Premium Large Format (PLF) and standard showings.
The Sujeeth-directed film, starring Pawan Kalyan and Emraan Hashmi as blood-thirsty rivals, is set for a global release on September 25. Given the humongous craze for the movie, early collections would have been higher with a premium format screen release.
Although Pawan Kalyan's fans are disappointed, Prathyangira Cinemas reminded them that if they can't do something, nobody else can, implying that the situation is not normal this season.
All said and done, They Call Him OG is set for massive openings.
