In recent years, a key part of Yash Raj Films' marketing has been to let the film speak for itself after release. They have used a "no-interview before release" policy for certain films, particularly within their Spy Universe, to prevent actors from revealing plot details and to build curiosity. The banner's post-release marketing is also limited. As such, what Jr NTR and Hrithik Roshan think about the response for War 2 from the audience is interesting to know. A while ago, the heroes put out social media posts.
Jr NTR wrote, "I am seeing your love for #War2 and I love you back for it… Incredible to see the public support for our film which we made with a lot of passion."
Hrithik Roshan wrote, "In Kabir's world, battles may be won.. but the war goes on. A character that came to life in 2019, has only fueled my fire as an Actor & Entertainer. Witnessing all your cheers & celebrations in cinema halls, only makes Kabir taller and my heart fuller. Kabir was and always will be one of my most cherished on-screen characters. Thank you for all your love and well-wishes for War 2 and Kabir."
