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'Kurchi Madathapetti' trends as it 'goes global'

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Kurchi Madathapetti', the song from 'Guntur Kaaram', has been trending on Twitter on Monday. The song was played at an NBA game in Houston on Sunday. Mahesh Babu's fans are describing it as the song going global.

'Guntur Kaaram' was released in theatres for Sankranthi. It has been streaming on Netflix lately. Directed by Trivikram, the film is produced by Haarika & Hassine Creations.

When the song was released, it was trolled by many. What might have made Trivikram, whose songs have maintained a certain decorum for the most part, play to the gallery? The popularity of strong language in films in recent times. And then there is this desperation to appease the social media-savvy audience members who enjoy a certain brand of comedy that draws from the meme culture. Shot on Mahesh Babu, Sree Leela, Vennela Kishore and others, the song remains one of the most popular Thaman compositions.  

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