The Santosham South Indian Film Awards 2022 are going to be held on December 26 at Hyderabad's JRC Convention from 3 pm. It is going to be a non-stop 12-hour marathon, the organizers have said.
The awards were instituted more than two decades ago. To this day, they are going strong.
The awards are organized by Suresh Kondeti, who started out as a journalist in the 1990s. He has been a distributor, producer, publisher, and prominent film industry taskmaster.
Besides feting cinema talents, the awards ceremony also has a noble cause. "For the past 5 years, I have donated up to Rs 5-6 lakh every year to poor artists at Santosham Film Awards ceremonies. Each rupee was sponsored by me," Kondeti said in an interview last year.