Sonu Sood launches Godrej Upload and Transform Campaign 2014, Hyderabad

Godrej Interio, a leader and innovator in the furniture category launched the third season of their largest ever consumer campaign 'Upload and Transform'. Touted as one of the biggest campaigns from the house of Godrej Interio, the campaign gives consumers a chance to get their house transformed for free! This season of U&T reached new heights, with ace actor Sonu Sood's house being transformed. Sonu Sood is a well known name in Bollywood & Tollywood who has been associated with the top banners and movies. Sonu Sood's house went through a complete makeover at Godrej Interio's U&T season three!

Commenting on his transformed home, Mr. Sonu Sood said, "I had always wanted to renovate my house but it all came to a standstill when my mother passed away. My mother was my sole strength and was someone who looked into every home making decision. The thought of renovating the house without her brought everything to a grinding halt. It was only after a while; I took it up the idea of renovating the house again to complete what I had begun. However, no opportunity came along that clicked.
When it came to Godrej Interio's U&T campaign, the one thing that stood out was, they understood the thought process that went behind each idea and were able to translate it perfectly into something that the consumer had envisioned. I am elated to have taken up this venture with Godrej Interio that helped me fulfill a task for the family."

Anil Mathur, COO, Godrej Interio said, "We are always looking at ways to connect with our consumers and delight them with lovely surprises. This year, U&T has only created bigger and better chances to strengthen our relationship with them. With this campaign, Godrej Interio not just, innovatively engages its consumers but also reiterates their commitment towards transformation. The brand is synonymous to transforming spaces with its high design quotient products"