Hello Curry’s Hello Paratha Launch

Hello Curry is trail-blazing new ambitious paths again. This young and soaring enterprise is delighted to storm the market with its next grand venture, Hello Paratha.

Hello Paratha is the latest offering from Hello Curry, a totally new product line of flavourful, healthy, stuffed parathas, with different tasty toppings; that are offered at breakfast, lunch and dinner time. Hello Curry is revolutionizing the Fast Indian Food market and is simultaneously launching Hello Paratha on an immense scale with 21 outlets in 4 states, major cities being Pune, Hyderabad, Bangalore, and Delhi on Monday Sep 28th.

As part of this expansion plan Hello Curry has identified a partner in Pune - EatSome, a well established Pune based food chain. Hello Paratha opens 12 units in EatSome outlets in Pune with a completely ground-breaking, innovative Kitchen in Commercial Kitchen - KICK business model.

KICK is a completely visionary, seamless platform that enables Hello Curry to move from a capex high kitchens to an online model of Zero Asset Internet First food chains in a sophisticated manner. Hello Curry is creating this proprietary framework, a Zero Asset, location agnostic and mobile framework. This innovative framework works as a win-win for both the food chains.

Immediate benefits to EatSome are an increase their product pipeline, improved margins and increased productivity of resources.

Raju Bhupati stated, “KICK is the bridge or enabler that allows for a business model that is an easy-assembly kitchen in kitchen, highly mobile, requires no supervisor to manage operations and offers tremendous efficiencies of scale across the board. This offers incredible productivity in terms of templatized food preparation processes, deskilled operations, lean kitchen staffing requirements, lean delivery chain, and the best practices that Hello Curry has matured in the Asset Light restaurant industry. The single most remarkable feature of KICK model is that it can scale in a metric of multiple units that can be opened on the same day, in any city in India. Hello Curry plans to launch KICK on a nationwide scale with a significant number of units all across India, right after Pune operations stabilize.”

Introduced just last year, Hello Curry has been in the business of bringing a uniquely fulfilling Fast Indian Food experience to people all over Hyderabad and Bangalore; and has been awarded the Best QSR chain in South India. With our Internet First, Asset Light model; we have firmly established a streamlined Online-Order-to-Fine-Dining supply chain that is predictable, scalable and successful. Our unique product line of Indian food has delighted patrons across the board.

Today, we’re taking that a step further with the launch of KICK which acts as a simple technology bridge to an online presence.

Raju Bhupati stated, “With this collaboration between Hello Curry and EatSome, customers will have a continued relationship with their favourite restaurants, with a new and improved product pipeline from Hello Curry that enhances their choice of menu, as also a seamless online ordering experience, a fast and easy delivery service, and an array of loyalty programs from Hello Curry.”

About Hello Curry:

Hello Curry is a rapidly growing food chain of Internet First Asset Light restaurants that offer Fast Indian Food. Conceived as the world's first Fast Indian Food chain, Hello Curry started operations early in 2014 with a seed capital of 6 crores; rising to the Top 5 start ups in India in the first 6 months of operations.

Hello Curry has quickly risen to capture 25% of the entire Home Delivery market in Hyderabad city. It has begun Bangalore operations in Q2 of 2015 and is poised for expansion all over the City. It has recently been awarded the Best QSR Restaurant in South India; as also the best packaging award.

Hello Curry is at the threshold of a pan India footprint across Gurgaon, Pune, Bangalore and Hyderabad cities.

The KICK model enables Hello Curry to affiliate with major food chains in India in a simplistic pioneer business model. Hello Curry has made major acquisitions in 2015, key being Paratha Post, to increase its product pipeline and Fire42, a specialized technology provider to strengthen its operations. Founders of Hello Curry are Raju Bhupati and Sandeep Penmatsa.

About EatSome:

EatSome currently has 16 outlets in Pune and sells close to 7500 wraps a day. EatSome came into existence in 2012, All the outlets have take-away, dine in and home delivery facility.

Eatsome is planning start its Hyderabad operations and has set sight for Bangalore in near future. Both the promoters of the company Mr Siddhartha & Mr Biswanath are very confident of the proposed KICK model. Eatsome is also in close discussion foir raising its next round of funding