Max Miss Hyderabad 2014 Unveils the Shortlisted Girls

Top contenders for Max Miss Hyderabad 2014 strut down the Runway with Glamour & Panache

One of Hyderabad's most celebrated fashion events unveils the shortlisted girls in a glitzy fashion capsule

Hyderabad, February 5th, 2014: Max Miss Hyderabad, the much awaited fashion event of the year, revealed the top 25 girls who will be seen battling it out for the top spot through a glitzy fashion capsule at the Max Store in Oasis Centre, Green Lands. The girls made for a pretty picture as they showcased the latest collection from Max.

The afternoon hosted by Max, proved to be an absolute fashion treat with exceptional attitude and oomph as the shortlisted contestants strutted their way down the ramp, in the latest Spring collection from Max. Inspired by the latest trends on the international ramps, the collection boasts a line of feminine and flirty floral body conscious dresses, imbued with geometric and kaleidoscopic prints, chiffon tops with delicate embroidery, beautiful A line dresses, tapestry denim shorts and light weight airy blouses, featuring a kaleidoscope of colours. The ethnic wear celebrates 'Flower Power' with a range of exotic and colourful floral prints, ranging from engraved and clustered florals to chintz and floral overprints. Printed on modern short kurtis, elegant tiered and flared kurtis, that easily transition from winter to spring.

Over the last six years the Miss Hyderabad pageant has taken center stage as a launch pad for aspiring, beautiful and talented young women in the field of glamour. The contestants were shortlisted from thousands of aspirants who registered into the contest by dropping into Max stores and the auditions that took place at malls and various colleges across the city. The shortlisted girls will go through a series of grooming sessions with top professionals in the field of modeling to prepare them for an explosive finale scheduled to take place on February 19th, 2014.

This year Max has joined hands with Page 3 Entertainments with an aim to recognize raw talent in aspiring young women and groom them into poised and confident models at par with their international counterparts. The finalists who walked the ramp today comprised of such young ladies who have the charisma and attitude to make it big.

Commenting on the initiative, Piyush Sharma, Deputy General Manager, Max said "Our association with Miss Hyderabad reinforces our many endeavors to 'Democratize fashion' and foster talent. Since we partnered with the property, it has been a satisfying journey and we are determined to continue our efforts to provide young aspirants with platforms that help them to get an ideal break into the glamour industry. I wish all the contestants, the very best for the future."

About Max: Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of'value fashion' in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 90 stores across 41 cities including Bangalore, Mumbai, Kalyan, Delhi, Chennai, Kolkata, Hyderabad, Vijaywada, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Nagpur, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore, Allahabad, Varanasi, Bareilly & Ranchi. The brand plans to have a network of 104 stores by the end of the financial year.