Mumbai: 59th Filmfare Awards 2013

The debonair Ranbir Kapoor and the sexy Priyanka Chopra were co-hosting the ceremony at the 59th Idea Filmfare Awards 2013 held at YRF Studios, Andheri. Together they provided an effervescent camaraderie and sparkling wit and kept the audience entertained.

The stars bedazzled in their shimmering best as they swept down the red carpet to witness the much awaited awards function for the winners of 2013. The ravishing Priyanka Chopra sizzled in Ram ChaaheLeela and Ranveer Singh packed the razzmatazz withBhaiBhai, TattadTattad, Tune Maari Entry Yaar and LahuMuhLagg Gaya. ShahidKapoor started off with his deft moves in AgalBagal and SaadiKe Fall Sa and rounded off with classic Michael Jackson moves in Way You Make Me Feel.

In the midst of all the super entertainment, the super talents and the award winners of 2013 were unraveled through their envelopes. The winners accepted the coveted black statuette with jubilance, amid great fervor. This year the black lady was digitally 3-D printed to celebrate the 100 years of Hindi cinema. The Lifetime Achievement Award was presented to Tanuja as outstanding contribution to Indian Cinema.

The 59th Idea Filmfare Awards 2013 will be telecast on the exclusively on Sony Entertainment Television on January 26, 2014 from 8 pm onwards.

About Worldwide Media:
Worldwide Media is a part of the Times Group, one of India’s largest media and entertainment conglomerates and publishes Filmfare - India’s No 1 entertainment magazine. Femina - the largest women’s magazine in India, BBC TopGear, HELLO! GRAZIA, BBC GoodHomes, Lonely Planet, Home Trends, BBC Knowledge and BBC GoodFood are other exciting titles of Worldwide Media.

About IDEA Cellular:
IDEA Cellular is India’s 3rd largest national mobile operator, with over 115 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on the Company is available at: www.ideacellular.comand on the Group at: www.adityabirla.com.

Sponsor List
Title Sponsor :Idea
Associate Sponsors :PC Jeweller
Telecast Partner: SONY Entertainment Television
Fashion Partner : Reliance Trends
Lighting Partner: Philips
Fragrance Partner : Provogue
Outdoor Partner: Bright Outdoor Media Pvt. Ltd
Beverage Partner: Black Dog Sparkling Water
Food Partner: Movable Feast
Multiplex Partner: Orienta Cine Advertising
Water Partner: Qua
Invites Partner: Entertainment Design Company
Radio Partner: Radio Mirchi
English News Channel Partner: Times Now
Venue :yrf Studios
Public Relations: Handshake PR
Music Partner :T- Series
Show Director :Fountainhead Entertainment
Event Management : Percept
Event Consultants :Oxygen Entertainment & Media Solutions

The Making of the 3D Trophy
At the 59th Idea Filmfare Awards get a peek into the three- dimensional trophy designed keeping in mind the futuristic theme. The 3D trophy was created using SLA process (StereolithographicAparatus). This process involves three steps. The first step is digital sculpting where a 3D model is created on the computer screen, which is then converted to a machine compatible STL file. The second step involves design and stability checks of the file that is then loaded onto the 3D printer. The model is then printed layer-by-layer, similar to how a model made in CAD where each element is drawn on a photo polymer. Lastly, the raw parts of the trophy are cleaned, polished and painted to get the finished three-dimensional trophy.

One of the main components of the trophy is ABS-PC (Acrylonitrile Butadiene Styrene – Poly Carbonate), a strong enduring material that gives an excellent finish to the trophy once painted with metallic black paint.

3D printing of the Black Lady allowed us to detail the base, which is the blossomed lotus, on which the lady stands. While the Black Lady is retained in its original entirety.

This heralds the Awards progression to a New Age Entertainment Metrics