L'Oréal Paris launches Kajal Magique with Aishwarya Rai Bachchan

L'Oréal Paris launches Kajal Magique with Aishwarya Rai Bachchan

Kajal Magique is the first ever kajal by L'Oréal Paris

Mumbai, December 19, 2013: In an afternoon that was all about creating beautiful eye looks, L'Oréal Paris, the world’s number one beauty brand launched Kajal Magique, the first ever kajal by the brand. L’Oréal Paris Kajal Magique was launched by the gorgeous Aishwarya Rai Bachchan who is the face of the Kajal Magique Campaign. Aishwarya captivated the audience with her perfect kajal lined eyes and her gorgeous smile as she spoke about the new product and her long-standing association with L'Oréal Paris.

Speaking at the launch, Aishwarya Rai Bachchan said, “Eyes are the windows to the soul and Kajal Magique from L’Oréal Paris is the perfect way to highlight them. Every woman has that one particular make-up product that she holds closest to her heart and trusts it the most to make her look beautiful at any time. For me, that one product is kajal. I'm extremely happy that L'Oréal Paris has today launched Kajal Magique – a fabulous kajal which not only will make my eyes look great but will also care for them.”

Manashi Guha, General Manager L'Oréal Paris added, “We’re very happy to launch Kajal Magique, the first ever kajal by L'Oréal Paris with Aishwarya today. When you talk about beautiful Indian eyes, Aishwarya Rai is the only name that you can think of. She’s been with L'Oréal Paris for over 11 years and we’re thrilled that she could be here with us today. We hope all the women out there enjoy the product and explore the variety of gorgeous and glamorous looks they can create using Kajal Magique.”

L'Oréal Paris Kajal Magique is supremely black and doubles up as a darker-than-night eyeliner. It is powered with a new generation formula and mineral pigments for a deep intense color payoff. Along with providing a great finish, it is also enriched with care ingredients like Vitamin E, Cocoa Butter, Olive Oil Esters and Vitamin C Derivative, which provide extraordinary care and a soothing feeling to the eyes. Since it is ophthalmologically tested, it is safe and suitable for contact lens wearers. Designed to last for up to 12 hours, Kajal Magique is smudge proof, waterproof and non-transferable.

The product is priced at Rs. 245 and is available across all L'Oréal Paris counters and boutiques.

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About L'Oréal Paris:
Present in more than 120 countries, L'Oréal Paris provides accessible luxury for all those who demand excellence in beauty. A philosophy which stems from the research carried out in our laboratories and our will to make professional expertise accessible. Icons of the arts, fashion and beauty, our spokespeople are passionate and talented individuals. These women and men of all ages, looks and origins are sources of inspiration for our generation thanks to their vision, engagement and talent. Some of the iconic & innovative products from the L’Oreal Paris portfolio available in India are Excellence Crème, Total Repair 5 haircare, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Colour Riche lipsticks, Superliners and True Match foundations.

L'Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, "you're worth it".