Aircel-Micromax Press Conference, Hyderabad

Aircel and Micromax enter into strategic partnership to drive data growth in India

¦ Target to acquire 4-5 Lakh device users per month
¦ Offers exciting benefits worth Rs. 12000 for every new Aircel customer

Hyderabad, September 25, 2013: Aircel, one of India's leading telecom players, has entered into a strategic partnership with Micromax, India's leading handset manufacturer, to drive data growth in the country. Under this new partnership, Aircel and Micromax will share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program. Also, they introduced unique and exciting Reverse Bundling handset Offers worth Rs. 12000 per month for every new Aircel customer. Aircel's focus on data innovation and its expertise in mobile network, along-with Micromax's expertise in device marketing will redefine the user experience and take data penetration to the next level.

Speaking on the occasion, Hamir Bakshi, Regional Business Head, Andhra Pradesh, Karnataka, OHssa Aircel, said, "Indio Is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration. According to a recent study, by the year 2020, mobile internet users are set to grow 4 - 5 times and smartphone penetration is set to increase 5 times to 5096 in India. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future. Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services."

Commenting at the event, Vikas Jain, Co-founder, Micromax, said, "At Micromax, we have always believed in democratizing technologies for masses by bringing alive affordable Innovations through our product and service offerings. We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircel's innovative offerings In the market place and superior hardware capabilities of Micromax, which will enable millions of consumers In India to enjoy seamless connectivity through affordable call rates, data usage and Internet TV on Micromax devices."

Vikas further added, "This partnership will further provide a major boost to better connectivity and Internet adoption as Aircel's network coupled with our Innovative devices, backed by a strong channel and retail presence will take these offerings across length and breadth of the country"

About Aircel Limited
Aircel is one of India's leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and Is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption In the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned Itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many Innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel Is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and IPhone S. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, 'Excellence Award for Security In Telecom 2012' by Data Security Council of India (DSC1) an institution setup by NASSCOM* and 'Best in class Learning and Development Awards' for 'Innovation in Learning' and 'Best Training Venue' by World HRD Congress 2013.

About Micromax
Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable Innovations. Mlcromax currently holds 22 percent market share In the Indian smartphone market according to IDC Q2 report. The brand's product portfolio embraces more than 60 models today) ranging from feature rich, dual - SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.

Details of Aircel's Bundled Offers for Micromax devices:

Device and Benefits
Smart Phones (3G)
• Local Calling @1p/2 sec and STD calling @ 1p/sec for 3 months
• 2GB Data (2G/3G) per month for 3 months
• Rs. 10,000 worth WAP content free over 3 months
• Popcorn TV (internet TV) application free for 3 months

2G Phones
(Data Enabled Devices)
• Local Calling @1p/2sec and STD Calling @ 1p/sec for 3 months
• 1GB Data (2G/3G) per month for 3 months
• Rs. 10,000 worth WAP content free over 3 months

Dongles (3G)
• 500 MB per month for 3 months