KT Rama Rao and Pinky Reddy launched Special Edition of South India's Premier Lifestyle Magazine Ritz

Minister for IT & Panchayat Raj, Govt of Telangana and Philanthropist Pinky Reddy launched the Special Edition of South India's Premier Lifestyle Magazine—RTZ in a function held in city on Sunday evening at Hotel Radisson Blue.

Elevan years since RITZ first hit the stands, it is standing tall and growing stronger said Industrialist, Publisher and Editor of RITZ Magazine, Aruna.R.Krishna. Special number, which is the Telangana Edition of RITZ, marks our foray into Telugu markets, Aruna added. Hailing from one of the oldest business families in Tamilnadu, she is the co-owner of Southscope, India's leading south film magazine. She co-owns it with Allu Sirish of Geetha Arts, one of Sound India's influential and successful production houses.

Over the years, RITZ has become a name to reckon magazine for fashion, Lifestyle and Substance. It has been instrumental in shaping attitudes, perspectives and lifestyle, Aruna added.

Aruna who is also the Executive Director of IBEX Products, an auto components manufacturing company, allied to the well-known UCAL Group has ambitious plans for the magazine. We will be the magazine relevant to current generation with latest trends and focus on next technology and creativity in publishing. Every edition hits the market with fresh ideas, wow factors, which give a new experience to our readers. Trust is priceless. And we have building the same with each issue published, she said.

The launch was a grand affair with over 200 city's elite gracing it.

So also the cultural program, "Dance of the Brush" held to mark the launch and celebrate the same. Srikanth Dhunde, an expert in abstract art for over 25 years, painted to the tunes of acclaimed Hawaiian guitarist Jaywant Naidu. Together they created a masterpiece for the first time ever in Hyderabad.