12th JK Tyre Rotax National Karting Championship (Day 1)

JK Tyre & Industries Ltd. is one of the leading tyre manufacturers in the industry and has a strong presence in the truck, passenger cars, farm and light commercial vehicles. JK Tyre has always been closely associated with the world of sports. With a strong mission to promote sports, JK Tyre began their journey in supporting cricket and individuals in Olympic sports. Almost two decades back the company laid down a long term and sustained approach to promote Motorsport. The sport at that time in India was perceived for elite but JK Tyre took upon itself to package and designed the sport to suit the masses. The company not only made the sport affordable but also equivalent to International standards.

Therefore, JK Tyre’s foray into Motorsport was a well thought out strategic decision to not only use and develop this virgin branding platform but also to realize the dreams of making India a force in the field of motor sport.

Participating in motorsport has helped the company in continuously updating its products to meet the challenges of grueling conditions. JK Tyre has actively associated itself with various national and international level Motorsports events in the country, thus building a complete infrastructure to attract budding talent to this sport and guiding them at every stage to reach international milestones. It is the Racing and Karting programme by JK Tyre that has been the breeding ground for the country’s motorsport talents like Narain Karthikeyan, Armaan Ebrahim, Karun Chandhok, Ashwin Sundar, Aditya Patel and other new emerging talents.