Ritu Varma inaugurates Pochampally IKAT Mela

Much to the delight of the fashion connoisseurs, 'Pochampally IKAT Mela 2013' a 10-day Handloom Products exhibition kicked - off at The National Small Industries Corporation (NSIC) Exhibition Center, Radhika Theater Road, Kamalanagar, Near Ecil X Road, Kushaiguda. The Mela organised by Pochampally Handloom Park, will be on till 8th September 2013

Ritu Varma, Tollywod Actress (Baadshah movie fame) inaugurated the Mela by lighting the traditional lamp. “It’s glad to see various apparel, particularly designer Fabrics, silk and cotton sarees, to be showcased for the Fashion Connoisseurs” said Ritu Varma.“Platforms such as this are required to reach out women looking for well-designed hand made cotton, silk wear & exclusive home textile” she added.

Exhibiting Exclusive Handloom products like Hand made Bed & Home Linen, Dress Materials, Silk & Cotton Saris in exquisite designs & Contemporary colours by famous designers, Skillfully created by world famous Weavers of Pochampally. Ranging from home textile to apparel fabrics, stoles, scraves and sarees in silk & Cotton, duppatas, table mats, covers, cotton shirts & Kurtis, Hand bags and engineered blends.

“Handlooms are part of an age old Indian tradition- element of Indian culture and rich artistry. By promoting handlooms, we support the artisans and local community who have been passing on their skills for generations. Promoting creativity and originality, each design is a result of individual artisans creativity which is influenced by the local traditions and cultures” Chairman, Pochampally Handloom Park, Mr. Devender Said.

“Platforms such as this are required to reach out women looking for well-designed hand made cotton, silk wear & exclusive home textile , Which can see the blend of different style and concept of handloom Products & Hand made creations coming together under one roof Created by world famous Weavers of Pochampally’ said Mr. Damoder , Director for Pochampally Handloom Park.

The beauty of IKAT lies in the unpredictability of texture of the fabric, using the latest techniques. ’Ikat is a textile technique in which patterns are achived by tying and dying the yarn prior to weaving, this unique process gives ikat fabrics their distinct feathered identity.