Asmita Sood launches New Products of Tirumala Milk Products

Tirumala Milk Products Private Limited, the second largest dairy in private sector in South India, is launching a distinctively new look packaging for its regular milk from this auspicious Ugaadi. Tirumala, with a turnover of INR 15000 million is poised to become the No.1 dairy player very soon.

This new contemporary packaging in vibrant and attractive colours and the new company logo being unveiled simultaneously is a reflection of the company's dynamic adaptation to the changing market scenario and its own ambitious expansion plans on the anvil

The attractive new milk packaging design sets Tirumala Milk apart from the plethora of milk brands that flood the market today in terms of sheer quality and presentation.

The new packaging with its stamp of quality assurance will apply to Tirumala's fresh milk SKUs sold across all the three states.

The redesigned company logo imparts a measure of renewed freshness to the brand and a reassurance to consumers of its contemporary character and technological upgradation.

These changes, the company believes will help in increased consumer franchise, consolidation of the brand and its leadership in the market.

New Product Launch
The Company is also launching two new products in the market this summer viz.,' Tringo' range of new age flavored milk in Tetra Fino packaging in mango and strawberry-banana flavors targeting the young consumers. To add to the hugely popular 200 ml and 500 ml UHT Cow and Buffalo Milk in Tetra Fino packaging, Tirumala is also presenting UHT Milk in economical and easy-to-use 100 ml SKU pouches.

Market Leader
Tirumala at present markets its complete range of Milk and Milk products in the states of Andhra Pradesh, Tamilnadu and Karnataka and is the market leader in all these markets.

Tirumala also has a very strong market presence for long shelf life products like Ghee and UHT milk in the states of Gujarat, Madhya Pradesh, Maharashtra, Chattisgarh and Himachal Pradesh. Future plans include new markets development, expanding processing capacities and aggressive media campaigns.