Rodeo Drive SZ CENTURY Unveils World's First Single Sapphire Lord Venkateswara Edition Wristwatch
Studded with precious gems, Rubies. Emeralds and Diamonds, only '333' pieces of this opulent men's wrist watch will be available worldwide Hyderabad, India, February 21, 2013: Rodeo Drive and CENTURY Swiss luxury watchmaker known for their exquisite and expensive timepieces today announced the global launch of CENTURY horological limited edition Lord Venkateswara masterpiece that will make time tracking a divine experience. Rodeo Drive India's foremost boutique for luxury Swiss watches, world-class writing instruments and leather accessories will hold exclusive worldwide rights to sell this truly classic CENTURY wristwatch
Boasting timeless looks, the collectible edition reflects luxury and perfection with Lord Venkateswara engraved by hand in gold and studded with magnificent rubies and emeralds on a white dial. It has the Lord Venkateswara carved out in enamel, while the hour-markers are set with diamonds.
"Global Indian's will love this limited edition created by CENTURY with Lord Venkateswara image. Indian's are known for their refined taste, sophisticated style and their ardent devotion for Lord Balaji," Prithviraj Bagrecha Managing Director of Rodeo Drive Luxury Products, said.
The impressively created lugs, case back and the crown of the wristwatch are finely handcrafted in 18 ct. red gold, with an image of the Vimanam engraved in gold in the rear. The Swiss self-winding movement is COSC chronometer certified (ContrOle Officiel Suisse des Chronometres, the Official Swiss Chronometer Testing Institute, the institute responsible for certifying the accuracy and precision of wristwatches in Switzerland) guarantees great precision and reliability.
"CENTURY watches have the most intricate sapphire cases in the world which is exceptionally light, a quality appreciated for its comfort on the wrist, day in day out," Philip W,A Klingenberg, President & CEO, CENTURY Times Gems Limited said. "The extreme durability and purity of CENTURY sapphire ensures the sublime beauty of the watch will endure, unalterable, for generations to come, retaining its original luminosity, clarity and density of colour." He added.
The 42 mm case of this watch made in CENTURY sapphire is scratch-resistant and water resistant material till a depth of 100 meters. The 12 shimmering facets are cut and polished entirely by hand. Mounted on a choice of alligator leather strap with folding buckle in 18 ct. red gold, or an 18 ct. red gold bracelet, each watch is individually numbered in a limited series of 333, to turn it as an exceptional collector's item.
Every piece of the limited edition Lord Venkateswara watch sold globally will contribute a certain percentage of the sale proceeds to Balaji Institute of Surgery, Research and Rehabilitation for the Disabled (BIRRD), Asia's largest charitable orthopedic hospital in Tirupati run by Tirumala Tirupati Devasthanams (TTD).
About Rodeo Drive
Rodeo Drive is a wondrous boutique for international brands of ultra luxury watches. A place for the connoisseur inspired by the Beverly Hills, landmark. Mr Prithivaraj at the helm of Rodeo Drive represents rich experience and futuristic thinking in the exclusive realm of Swiss watches. Hailing from a family with a distinguished 5 decades of presence in watch trade, has over 35 years experience since he founded the landmark unity times, a Swiss emporium. Rodeo Drive, like the eponymous street in Los Angles (from where Bagrecha got the inspiration), is also a one-stop shop for CENTURY and Mont Blanc pens, French champagne and Godiva chocolates.
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About CENTURY TIME GEMS:
CENTURY Times Gems was founded in 1966 by Hans Ulrich Klingenberg in Biel, in the heart of the region that is home to Swiss watch making. CENTURY watches have the most intricate sapphire cases in the world. To complete just one requires several days of superior craftsmanship, precision cutting and skilful polishing by hand in our Swiss workshops, using diamond-faced tools.
CENTURY sapphire is the hardest substance after diamonds. Registering 9 out of 10 on the Mohs scale of mineral hardness, only another sapphire or a diamond could ever scratch its surface. www.century.com
Technical Information
LORD VENKATESWARA — LIMITED EDITION TO 333 PCS
648.2. E.V1.72.400.CIM. Model in 18 ct. red gold set with 34 emeralds (0.095 ct.), 34 rubies (0.085 ct.) and 13 diamonds (0.090 ct.). CENTURY sapphire with 12 facets cut and polished by hand. Metallic white dial. Self-winding mechanical movement, COSC-certified chronometer. Alligator leather strap with 18 ct. red gold deployment clasp.
Company Contacts
RODEO DRIVE, Luxury Products
Gowtham Udayashankar,
Director-Marketing 101,
Richmond Road,
Bangalore,
560 025
Mob +91- 9902990000
[email protected] 
