Smile Officers Prachi Desai and Sundeep Kishan at Oral-B Smile India Movement, Hyderabad

Smile Officers Prachi Desai & Sundeep Kishan along with dentists continue the mission to champion the Power of a Healthy Smile

· The Oral-B SMILE-O-METER survey conducted among 840 youngsters across the cities of Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Hyderabad, Lucknow and Nagpur feel that a smile is the best tool to use when one is in trouble

· Prachi Desai & Sundeep Kishan continue Oral-B’s mission of championing The Power of Healthy Smiles as Smile Officers of the Oral B Smile India Movement

· 96% of Hyderabad agree that people who smile more have healthier relationships

· 97% of Hyderabad agree that big problems can be solved with a smile

· 100% of Hyderabad agree that they have a smile for every occasion

Hyderabad, February 19th 2013: Actors Prachi Desai and Sundeep Kishan, Smile Officers of the Oral B Smile India Movement along with dentists across the country have set out on a mission to spread the power of healthy smiles at Hyderabad. A recent survey conducted by independent researcher Nielsen amongst 840 youngsters in Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Hyderabad, Lucknow, and Nagpur reveals that a smile is a single tool that helps in multiple situations.

Key findings from survey among consumers –

· 90% believe that smiling helps deal with situations better than being aggressive
· 89% believe that smiles can resolve power conflicts
· 96% of Hyderabad agree that a person with good smile has good oral health
· 96% of Hyderabad agree that people who smile more have healthier relationships
· 97% of Hyderabad agree that A smile makes a person more attractive
· 97% of Hyderabad agree that big problems can be solved with a smile

Joining the Smile Officers – Prachi Desai & Sandeep Kishan at the launch was Dr. Nidhi Gupta said, As a dentist, she heralded the cause of protecting smiles by reinforcing the 3 step regimen – brushing teeth twice everyday for 2 minutes and visiting a dentist every 6 months as part of the country’s oral hygiene routine. Dr. Nidhi highlighted the need for awareness on oral hygiene, and pledge support to the Oral B Smile India Movement along with the Smile Officers.

Dr. Gupta, an eminent professional in dental health said, “It is very unfortunate that we as a nation pay very little attention to oral care and hygiene. It is true that to a great extent our overall well being – confidence and social behaviour depends on the condition of our oral health. I am glad to be a part of this great oral health initiative that is on the mission to champion the power of healthy smiles. It is my earnest request for the young to come forth and pledge to make India a nation with healthier smiles.”

Commenting on her association with Smile India Movement, Smile Officer Prachi Desai said: “I have always believed that a smile can do wonders - something I always suggest to my near ones. I use the power of my healthy smile everyday to get out of some situation or the other and it never fails me. I use Oral B to protect my healthy smile, and follow the 3-step oral care regimen! I decided to join hands with Oral B and dentists across the country to help people smile healthier and confident and see the wonders it does for them. As I pledge my support to the movement, I urge everyone to pledge their support too and take a step towards spreading the power of healthy smiles.”

Actor and Smile Officer Sundeep Kishan said, “Being in an industry that demands perfection, a good oral regime has always been an important part of my personal grooming routine. I am thankful to Oral-B for launching Smile India and extremely proud to be a part of this successful consumer movement. I urge more and more children, parents, dentists and people from all walks of life to join the movement and use the power of a healthy smile! ”

Speaking about the Smile India Movement, Oral B spokesperson Ms. Neha Ahuja said: “The survey conducted with Nielsen clearly points at the miracles of healthy smiles among Indians! Through the Oral B- Smile India Movement this year, we hope to build from Smile India Movement’s success last year, and help protect a billion Indian smiles, one at a time. We are encouraged by the support we have received from Hyderabad & the student dentists across India and Smile officers Prachi Desai and Sandeep Kishan. The aim is to protect Indian smiles by urging people across India to come forward and pledge their support to this movement.”

We would like consumers to share the power of healthy smile stories. To share your healthy smile story, call us on our IVRS number 090215 90215