Sasya Merchandise Store Launch, Hyderabad

Hyderabad. February 6th 2013: Though men or women it has always been about being fashionable and trendy. Sasya-The essence of luxury has already become a brand that offers the experience of an exquisite multi- designer store in Kolkata. With the mission & vision to succeed and to make Sasya a household name Mr. Rachit Agarwal and Mayank Rgarwal have once again brought us Sasya in Hyderabad.

Sasya situated at the Banjara Hills in Hyderabad is a luxury destination, housing an exquisite portfolio of Indian and International designers under one roof. It is a single destination, bearing multiple products to choose from a luxury destination in Hyderabad, Sasya Hyderabad will make a bold statement of luxury, right from its facade, to its distinctly differentiated boutique settings across different levels of the store. In a nutshell, an avid buyer can indulge in a timeless experience by selecting and buying from a multifaceted product range. Once you're at Sasya, you will seldom feel the need to go somewhere else. We are looking forward to provide Hyderabad with 'The Sasya Experience'.

Sasya Hyderabad offers occasion wear solutions for men and women, from dressy casuals to formal bridal wear, strategically segmented to address customer needs and shopping convenience. Every corner of the store is dedicated to a different facet of shopping. The areas are skilfully segregated on the basis of gender, price, style and occasion, providing an ease filled and speedy shopping process. Since its inception, Sasya has been an example of a well harmonized unit, providing its customers with an unforgettable shopping venture. Dot only shopping, we strive to provide our customers with an insight to the fashion world. This effort of ours is warranted through added benefits we provide. The 'Sasya Experience' offers pre-shopping 6 private trials, Personal Shopping and Complimentary Stylist service, collaborations for bridal make up and a special loyalty program tailored specifically for Sasya clients.

It giues us great pleasure to inform you about our recent tie-up with Kitsch, a well-established boutique entity in New Delhi and Mumbai. Sasya-Hyderabad will exclusively be housing products from Kitsch. We have dedicated the ground floor to Kitsch products. Kitsch is a multi-brand ensemble and is home to names like Victoria Beckham, Alexander McQueen, MCQ, DUF, Halston Heritage, Lanvin, Stella McCartney and more. Kitsch is located in Emporio Mall (New Delhi] and Hala Ghoda (IDumbai). Kitsch provides its customers to choose from readymade selections from varied designers along with accessories which include bags, belts, jewellery and shoes. Men’s wear includes office wear, formal wear, casual wear, golf wear and party wear. All the above mentioned products are neatly put together in a color coordinated Kitsch Interior, giving the merchandise on display, a sense of belonging. Partnering with Kitsch has provided an added international dimension to our already existing multi-designer brand. We are pleased to inform you that Sasya will be the official franchisee for Kitsch products In Hyderabad.

Along with Indian and International designers, we will also hold products from our concurrent sister brands, Simaaya & Siyaa, which was first started in 2005 in Kolkata. Simaaya formed the pedestal for all our future Ventures. Located in Central Kolkata, the shop offers innovative and attractive Designer wear, Suits, Indo-western wear, Tunics and Sarees. Simaaya for women could not go wrong with its balanced mix of Bridal wear and Pret. Bridal wear comprises of elegant Bridal Lehengas,- a collection second to none. Simaaya Pret is made up of Tunics, Sarees and Suits. While the Sarees are offered in Printed, Silk, Traditional and Embroidered, the Tunics and Suits are toned more youthful to all along with the changing mindset of young India. Along with the merchandise, Simaaya offers an electric mix of timeless accessories; ready to be worn forever. These include Bracelets, Earrings, necklaces, Bags and Footwear. The Bridal wear and Sherwani's are tailored by Siyaa. Elegant and royal Sherwani's are offered for men. The silk fabric on each Sherwani is embroidered, embellished and tailored differently with an aim to provide uniqueness in euery male buyer. Pret for men offers fused Indo-western Outfits for men along with Traditional Kurtas. Adjacent to Simaaya, Siyaa was our next step, formed with the intentioned of providing the ultimate Bridal and Tradition clothing for men and women alike. Ninth year into running, Simaaya has a dedicated and loyal clientele who are delighted with the products offered.

Along with products from Kitsch, Simaaya and Siyaa, Sasya-Hgderabad will be offering a mined ensemble of products from various individual designers. Some of the notable names include Rohit Bal, Rohit Gandhi, Rahul Khanna, Gaurav Gupta, Rajesh Pratap Singh, Deu r nil, Kiran Uttam Ghosh, Nikasha, Azara, Hemant Nandita, Manish Gupta, Not so serious, Krishna Mehta, Rajdeep Ranawat, Harpreet Narwala and many more. Our merchandise for women include Suits, Kurtis, Tunics, Indo-western wear, Dressy Tops, Casual Dresses and a range of accessories to choose from. For men, we will be offering occasional wear solutions for office and formal wear. Sasya's formal wear for men is another notable feature in our new venture. Our formal wear section has been watchfully designed to answer all the questions of the curious male buyer. One can choose from an elite range of ready to wear suits, Jackets and blazers. Formal wear can be coupled with an exquisite array of shirts and ties, providing a complete and striking experience for the male buyer. 'Sasya Formal' provides the men with an expedient shopping venture, featuring various dimensions to aptly choose from. Dressed in Sasya Formal, one can be confident of leaving an imprint on the onlooker.

Sasya Hgderabad -6-3-251/4, Balapura,
Lane Beside GVK One Mali,
Road No I, Banjara Hills, Hyderabad - 500 082 (A.P.)