Nayantara unveils Platinum Jewellery Season’s Collection at Jos Alukkas, Hyderabad

Hyderabad, December 5, 2012: Charming and charismatic, South Indian film actress and model, Nayanthara, today unveiled an exclusive new platinum jewellery collection for the season at Jos Alukkas store in Hyderabad. The platinum range is a combination of traditional and contemporary design work and has been specifically crafted keeping in mind the design sensibilities of today's Indian women.

Describing the platinum jewellery collection, Nayanthara said, "Modern women prefer wearing Jewellery that is subtle and elegant and platinum offers just that. Platinum for me is very special as it defines who I am. Each piece of jewellery is a reflection of perfection and the new range has some beautiful and graceful designs. Its modern appeal with a touch of traditional in its designs is what attracts me the most. And diamonds when set in platinum enhances the look of the jewellery all together."

Talking to the press at the launch of the collection Mr. John Alukka, MD, Jos Alukkas said, "There has been a surge in platinum demand over the years and more and more people are opting for classy platinum jewellery. Platinum as a precious metal is eternal, thus making it the perfect choice for an expression of everlasting love. The new season's collection of platinum jewellery has some very unique cuts and elegant designs that is quite a hit amongst the youngsters today, who are always looking for something new."

The platinum designs reflect the latest international trends. It is a modern expression of a traditional motif to suit Indian taste. The collection has been crafted using minimal aesthetic and modern edge to more classic and authentic forms. For women the collection includes a wide range of elegant platinum earrings, chain and pendant, love bands, rings and necklaces and for men it includes charismatic chains, bracelets and love bands. The collection is beautifully crafted and can be worn with both western and traditional attire.

Whether it's a simple band or finely designed jewel-encrusted piece, platinum is one of the most secure metals for your precious stones. It has a pure white lustrous look, which is ideal for off¬setting the brilliance of diamonds. Platinum jewellery does not fade or tarnish and keeps its natural white color for a lifetime. Platinum's innate strength ensures that your most memorable platinum jewellery can be handed down from generation to generation as heirloom pieces.