CavinKare introduces Raaga Professional range in Hyderabad

CavinKare Launches Raaga Professional in Hyderabad

Hyderabad, 4th December 2012: FMCG conglomerate CavinKare launched the Raaga Professional Range of professional care products in Hyderabad today at a grand event in which salon professionals across the state took part.

The launch, which was followed by a glittering fashion show with some of the city's top models sashaying the ramp, featured the Raaga Professional range of Skin and Hair care products. The models displayed the latest trends in haircuts and hair colors which were demonstrated by Raaga Professional's hair &skin experts Mr. Venky Charan and Ms. Mamta Singh. The product demonstrations involved the latest Raaga Reds range of hair colors as well as the Raaga Professional skin treatment range.

Products under the Raaga Professional brand include the Raaga Professional Hair Coloration where patented high diffusion technology colors hair in just 10 minutes as opposed to the minimum 35 minutes required by most other brands, making it convenient to use. Packed with five essential oils namely olive oil, sesame oil, almond oil, jojoba oil and lemon oil, it nourishes and conditions hair while coloring. The Raaga Professional Color Optimizer Shampoo with mild surfactants and amino silicone polymeric conditioning agents protect the color from fading out easily.

The event also saw the launch of the brand's latest skin care range including the Fairness Facial Kit, Anti-Aging Facial Kit, the Gold Facial Kit and the Platinum Facial Kit created with lemon grass oil, gold colloids and platinum colloids respectively, which restore elasticity to skin and enhance the skin's natural health.

Speaking about the launch, Mr. Ketan Takalkar, GM Retail Salon Products, CavinKare said, "We are delighted to bring the Raaga Professional range to the Hyderabad market. Hyderabad is an increasingly cosmopolitan city that embraces the latest trends in fashion and hair styles and we are glad to showcase our unique products into this city. We are hopeful that consumers will like the difference in Raaga Professional's hair and skin care range."
FMCG conglomerate CavinKare's professional care brand Raaga Professional is one of the few home grown Indian professional hair care brands. Raaga Professional offers a range of products that have been created after in depth research on hair care needs suited to the Indian consumer at the CavinKare Research Center. All products are made using natural ingredients backed by scientific expertise. CavinKare is a brand that focuses on traditional and natural benefits in all the products it offers and Raaga Professional is no different.

About CavinKare

CavinKare Pvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy and beverage. The brand portfolio consists of Shampoos (Chik, Meera, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant and Talc (Spinz), Pickles & Snacks (Ruchi, Chinni's & Garden), Hair Colours (Indica & Raaga Professional), Beverages (Maa), Dairy (Cavin's),and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today with a turnover of over Rs. 1100 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare's success is based on it being firmly grounded to its corporate mission- 'we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model'.