Turtle Stores Launch at Banjara Hills, Hyderabad

Turtle opens in Banjara Hills — Unveils Winter Collection 2012 — Chalks aggressive expansion plans for Hyderabad — 31d store in the city.

Hyderabad, 8th November '12 - Turtle, one of India's leading men's lifestyle brands, today inaugurated their new outlet in Hyderabad. This is the 3rd outlet of the brand in the city. The sprawling store strategically located in Banjara Hills, will offer world class apparel at attractive prices to all young fashion lovers of Hyderabad. The occasion also witnessed the unveiling of Turtle Winter Collection 2012. Mr. Shitanshu Jhunjhunwalla, Director, Turtle Limited was present on the occasion.

The sprawling outlet spread over an area of 1500 will house the latest in fashion for the young and aspiring men who strive to do something different. The wide array of the apparel and accessories comprises of Shirts, Trousers, T-shirts, suits, blazers, denims, ties, cufflinks, wallets, belts, socks, innerwear, handkerchiefs, nightwear, laptop bag etc.

Speaking on the occasion Mr. Jhunjhunwalla said, "Hyderabad has given us an overwhelming response over the years. Our customers' loyalty towards the brand has inspired us to come up with our 3rd store in the city. With our wide range of apparel and accessories, Turtle caters to diverse tastes and preferences-".

Turtle also unveiled their Winter Collection 2012 on the occasion. The collection is all about creating your own style statement. With acid washed pullovers, luxurious color palette and discreet detailing, the winter collection is all set to revamp men's wardrobe. A wide range of light weight jersey pullovers, windcheaters and jackets in cotton and techno fabric base are sure to lure the Gen X. While an assortment of acid washed pullovers are on offer, a whole range of jackets and suits are also making their debut this season. If the leather jackets with quilting are must-haves for any man, shiny suits in narrow lapels lend an elegant touch to the whole collection.

The price range for the collection starts at Rs 1495 for pullovers, Rs 3495 for windcheaters, Rs 1695 for gilets and Rs 3995 onwards for suits and jackets.

About Turtle: India's finest men's lifestyle brand, Turtle Limited has carved a niche for itself providing formidable value and international style across a range of apparel and accessories. Today, Turtle has made its presence felt in 400 cities across India with over 60 exclusive Turtle and London Bridge stores and Turtle merchandise available in over 1600 multi brand outlets and in over 100 large format retail stores. Turtle is also among the few brands from India with a foothold in the overseas market like Italy, Dubai, Bahrain, and Kuwait. Clocking a turnover of more than Rs 120 crore in FY11-12, Turtle is targeting to continue to grow at a CAGR of over 30 % even in FY12- /3. New product range like men's eye wear which are expected to be launched in FY 12-13, will make Turtle a holistic men's lifestyle brand. Turtle has also been engaged in the conservation of the Olive Ridley turtles in Orissa.