ICML Begins its New Tourney in South Indian Operation - Launches EXTREME
International Cars & Motors Ltd. (ICML), the group company of Sonalika introduced its high-end, new version MUV - Extreme in the competitive market of Southern India, launching it in Hyderabad today. ICML has entered the market in association with Cromo Automotive, one of their authorized dealers in Andhra Pradesh region.
Addressing the media persons during the occasion Mr. Akshay Sangwan, Head Corporate, ICML, said, “After the successful launch of new version of Extreme in other part of India, our current focus is Southern India, where we are launching the vehicle in association with Cromo Automotive, one of our authorized dealers in the Andhra Pradesh.” The latest version of Extreme is the best performance in the segment. With its high caliber DI and CRDFi diesel engine. The latest version of Extreme offers plush luxuriant interior along with being India’s most advanced, most powerful, most fuel efficient MUV in its class. Extreme comes with DI as well as CRDFi 2000 CC diesel engine. The DI with inline four-cylinder direct injection intercooled turbocharged engine, cranking the maximum power of 100bhp@3600rpm with a maximum torque of 240Nm@2500rpm and CRDFi engine with inline four cylinder common rail direct injection intercooled turbocharged engine cranking the maximum power of 120bhp@4000 rpm with a maximum torque 285Nm@4000 rpm With its great pick up of 0-100 KM in 16.5 Sec, Extreme has maximum cruising speed of 160 Km/hr. Extreme is the most fuel-efficient vehicle in its category.
Available in three variants in the category LD, SD and VD. The vehicle has also a new age aerospace steering wheel for smooth and effortless driving.
Detailing on the features of Extreme, Mr. Sangwan said, We have kept each detail in the focus, choosing the best material for design and styling. In order to facilitate our interior designing, we have also installed a new plant for plastic manufacturing ensuring no compromise on the quality.” Extreme has redefined the luxury in its interiors. With Extreme it is a huge jump in terms of quality and design for the customers in the segment. These new interiors are conceptualized and styled by the in-house styling team. A new age design, two piece Instrumental panel with dual color theme, shut off type AC louvers adds a subtle aesthetics to its interior. New Integrated gear console gives maximum utility with mobile charger, cup & bottle holding spaces. Aero styled steering adds to the luxury.
Mr. Gaurav Saxena also spoke on the occasion and talked about reach to the customer in Andhra Pradesh with 5 Authorised Dealerships located in strategic locations to take care of Sales, Service and Spare Parts in the region.
The Extreme is available in both single AC as well as triple row AC models with its price starting from Rs 5.88 lacs, ex-showroom.
About the Company:
International Cars and Motors Ltd. (ICML) is a'Group Company of the Rs. 5000 Crores Sonalika Group. The Company is promoted by Mr. L.D. Mittal, Chairman, Mr. A.S. Mittal, Vice Chairman and Mr. Deepak Mittal, Managing Director, ICML has state-of-the-art production facility at Amb, Himachal Pradesh. The Company has the installed capacity to manufacture 2000 MUVs in a month i.e., 24000 MUVs in a year. ICML has made an investment to the tune of Rs.1000 cr in the development of the latest version of Extreme, in which Rs.300cr has already been utilized for its production and the rest Rs.700cr will be utilized in the coming period of time. The Company has a dedicated network of 100 dealers across the country and 5 dealers in the state of Andhra Pradesh, facilitating the MUV’s sales and distribution.
Head Office: Pankaj Plaza-1, Plot No. 2, Karkardooma Community Centre, Commercial Complex, Delhi -110092 (INDIA)
Phone : +91-11-22373785, 22373791 Fax : +91-11-22377472, 22370492 E-mail:
[email protected] Plant: 25th Milestone NH70, (Una-Amb Road), Industrial Area, Amb, Distt. Una (HP) -177203 Ph.: +91-1976-304314 Fax : +91-1976-304315
Regd. Office: Sonalika House, 283, AGCR Enclave, Karkardooma, Delhi-110092 (INDIA)
