62nd Filmfare Awards Press Meet

62 Britannia Filmfare Awards 2014 (South)

Announcing the date of the most prestigious award ceremony of the year MEDIA RELEASE JUNE 3, 2015 - The Park, Hyderabad

It’s that time of the year... when talent will vie for attention... when butterflies will make home in your stomach... when the sparkle of celebration and the magic of the movies will leave you enthralled. Yes, the Filmfare Awards (South) are here! And like every year, the night will take on a celestial aura and the stars bedecked in their finest will covet the beauteous Black Lady. This is one time when the Southern film industries come together to applaud the winners. The camaraderie and the showmanship will remain unrivalled that night. The latest edition of the Filmfare Awards (South) promises to be bigger and better than ever.

The Filmfare Awards have striven to achieve a perfect balance of public opinion and critical appreciation. This year too our readers around the world have voted for their favourites across 10 categories in Tamil, Telugu, Kannada and Malayalam films. The exclusive list of nominees was announced at the press conference today.

Superstar and Filmfare Award winner, Venkatesh, along with Mr. Jitesh Pillai, Chief Community Officer and Editor, Filmfare and Mr. Ali Harris Shere, Director- Marketing, Britannia Industries Limited, lit the lamp at the press conference to announce the date and venue of the awards.

Speaking on the occasion, Mr. Jitesh Pillai said, “The South Awards have grown tremendously in terms of scale and the number of movies competing for the Black Lady. It's great to see members of the Kannada, Malayalam, Tamil and Telugu film industries coming together under one roof and honour the best of the best. This year’s Filmfare Awards promises to be another milestone in the annals of history.”

Speaking about Britannia's first association with Filmfare and the Awards Mr. Ali Harris Shere, Marketing Director, Britannia Industries Limited said, "Britannia has launched a large scale activation called 'Britannia Ticket to Filmfare' to enable our consumers to have a first time ever experience of being at the Filmfare Awards Function. We believe this promotion is one of its kind and it has received an overwhelming response. With the nominations being announced today, we expect a significant surge in registrations as people would love to be present at the Awards night, and root for their favorite stars"*

About Filmfare Awards (South):
The first ever Filmfare Awards (South) were held at the prestigious KalaivanarArangam in Chennai and the venue was then shifted to the distinctive Music Academy. Initially, only Tamil and Telugu films were considered for the awards. Malayalam and Kannada films became part of the event in 1966 and 1969 respectively. The film fraternity and all its fans consider Filmfare Awards (South) as the ultimate recognition of excellence in cinema. The thought of winning a Black Lady is still as alluring as ever.

About Worldwide Media:
Worldwide Media is a part of the Times Croup, one of India’s largest media and entertainment conglomerates, and publishes Filmfare - India’s No 1 entertainment magazine. Femina - India’s largest women’s magazine, BBC TopGear, HELLO!, BBC GoodHomes, GRAZIA, Lonely Planet Magazine India, Home Trends and BBC Knowledge are other exciting titles from Worldwide Media.

About Britannia Industries Ltd:
Britannia Industries is one of India’s leading food companies with annual revenues in excess of Rs. 7500 Cr. Britannia is India’s favorite and most trusted food brand and houses power brands like Good Day, Tiger, NutriChoice and MarieGold which are household names in India. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Britannia products are available across the country in over 35 lakh retail outlets and reach over 50% of Indian homes.

We are proud of our rich baking tradition spanning close to a century that we leverage to delight our consumers every day. We are committed to winning the discerning expectations of both the Indulgent snacker and the Health conscious one.

Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’. Having removed over 8500 tonnes of Trans Fats from products, Britannia became India’s first Zero Trans Fat Company. Over 50% of the Company’s portfolio is enriched with essential micro- nutrients which nourish the body.

The company set up the Britannia Nutrition Foundation in 2009, and began working with under-privileged, under-nourished children by supplementing their daily meals with an Iron and multiple micro- nutrient fortified product.

Britannia has also won several awards for Manufacturing & Quality - prestigious among them being the Golden Peacock National Quality Award and the Ramakrishna Bajaj National Quality Award. The Brand is also listed amongst the most trusted, valuable and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB & WPP Group, Havas Media Group, to name a few.