Blenders Pride Fashion Tour 2011 Curtain Raiser

Moving Seagram's Blenders Pride's association with 'Style' a notch further, Pernod Ricard India has appointed Bollywood Diva and fashion icon Priyanka Chopra as the Brand Ambassador BLENDER's PRIDE FASHION TOUR 2011.

Priyanka Chopra features in a multimedia campaign for BPFT shot stylishly in black & white by ace lens man Bharat Sikka. She will also scorch the ramp during the current edition. With an amplified media campaign, the Blenders Pride Fashion Tour is confident of setting the pace in the Indian fashion calendar once again.

On the association of Blenders Pride Fashion Tour with Priyanka Chopra, Bikram Basu, VP-Marketing, PernodRicard India said, "Priyanka is vivacious, c.onfident, and brings an innate individual style. She is credible in the fashion space having been on ramp in her earlier days. Blenders Pride and Priyanka stand for the confident stylish and substantive Indian persona today." He further added "Blenders Pride Fashion Tour, in its 7th edition, is a benchmark in the Indian fashion calendar. It extends across 6 cities and talks to consumers on style, design and skill; showcasing the finest in their profession."

Miss Priyanka Chopra, Actress and Brand Ambassador of Blenders Pride Fashion Tour said, "Fashion is today a very intrinsic part of our everyday lives. In that spirit, I am very excited to be a part of the Blenders Pride Fashion Tour, which celebrates the grandeur of fashion and style and more importantly gives me an opportunity to promote creative freedom in fashion".

The stars of this edition include Anand Kabra, Asmita Marwa, Gavin Miguel, Mandira Wirk, Neeta lulla, Raakesh Agarvwal, Ramona Narang, Rina' Dhaka, Rocky S, Rohit Gandhi & Rahul Khanna, Reynu Taandon, Vikram Phadnis and Wendell Rodricks. Blenders Pride Fashion Tour will have 50 shows, featuring these 13 designers across cities of Mumbai, Bangalore, Chandigarh, Delhi, Kolkata and Hyderabad.

After successful showings in Mumbai, Bangalore, Chandigarh, Kolkata, and Delhi, the final leg of the eagerly awaited fashion extravaganza kicked off in Hyderabad today at N Convention, featuring Gavin Miguel, Neeta Lulla, Asmita Marwa and Wendell Rodricks on Day 1.

The show starter for Hyderabad's BPFT featured ex VJ and the gorgeous Bollywood Actress Sarah Jane Dias for Gavin Miguel, showcasing his latest collection that is all about POWER from within. This entire collection speaks volumes of feline beauty with an edgy twist of asymmetric drama.

Hailed as the 'Czarina of Indian Fashion' Neeta Lulla is today a force to reckon with in the glamour and the fashion retail industry. Neeta Lulla calls her collection "Romantic Interlude", a beautiful line of Indian silhouettes with western forms and had popular Tollywood starlet Tamanna adorn a beautiful showstopper outfit from the collection.
Asmita Marwa's line 'Metamorphosis' is a complete change of form and structure, as if transformation by magic. Flower children of the 70's transformed into the retro chic brigade of the 80's. The process of transformation is always drawing back to the basics of day and night. The carefree spirit of the 70's evolved into the electrifying glamour of the 80's & 90's.

Wendell Rodricks brings to Blenders Pride a zesty Sorbet Splash collection of loungewear destined to scorch like the sizzling sands of Goa. Blended into a feni cocktail are lime green, chilli tomato, hot fuchsia, white, black iron ore and Curacao blue to create a heady festive emotion. Former Australian Cricketer Shaun Tait rendered a perfect Finale featuring as Wendell's showstopper.

The Blenders Pride Fashion Tour 2011 is supported by the best in the Industry- Alison Kanuga for choreography, Ambika Pillai for makeup and features only the finest runway models.

NEETA LULLA

Neeta Lulla whirled into the fashion scene more than two decades ago .Hailed as the 'Czarina of Indian Fashion' Neeta Lulla is today a force to reckon with in the glamour and the fashion retail industry. Her designs have not only been recognized in India, but have also acquired great acclaims globally. Expertise, clarity and creativity, humility arising from quiet confidence has earned her both respect and clientele of Bollywood's famous personalities such as Aishwarya Rai, Katrina Kaif, Priyanka Chopra, Deepika Padukone, Rani Mukherjee, Juhi Chawla, Sridevi, Shilpa Shetty, and Sushmita Sen just to name a few.

Her several shows in different parts of the world such as the US, Canada, Monte Carlo, London, Dubai etc. have .played a pivotal part in spreading the glory of Indian fashion. With over 375 films to her credit she has extended her design expertise to Hollywood projects like 'Bride and prejudice', 'One night with a king', 'Mistress of Spices', 'Provoked' etc. Her several awards accolades include three President Award for the films 'Lam he' & 'Devdas', and 'Jodha Akbar' & many more.

The Neeta Lulla flagship store was launched in Mumbai, India in 2005 to cater to her growing clientele and creative needs. Diffusion, Luxury pret, trousseau consultancy and bridals are what the Neeta Lulla label caters to. Neeta also heads a firm called NSL Fashions Pvt. Ltd. that deals with exclusive bridals and trousseau packages. She is one of the leading names India's industrial houses and high profile personalities swear by when it comes to their personal attire and bridal wear. She was also recently awarded Woman Entrepreneur of the year, 2010 and the firm NSL Fashion Pvt Ltd rated as one of the top 100 Small Business of the year 2010.

Her undying love for her work and her immense creativity serves as a motivating factor for many aspiring designers. For her designing is not merely a profession but a fanatical passion. For someone who says "1 want it all. My family and my work, and I work towards it", has certainly stood by it and has redefined success and burgeoning creativity.

COLLECTION NOTE

"Romantic Interlude"
Neeta Lulla calls her collection "Romantic Interlude", a beautiful line of Indian silhouettes with western forms. Ensembles are adorned with French laces and cutwork on drapy chiffons and nets giving it a true romantic feel. The amalgamation of these beautiful & wearable ensembles with bright hues like peaches, pink's, yellow's & purple's along with all time favorite Black makes it truly appealing for your eyes.

WENDEll RODRIGUES

Wendell Rodricks is India's Guru of Minimalism who pioneered resort wear, minimalism and eco-friendly fashion before the words were coined. Working in a remote village in Goa, his work has attracted a growing clientele and he has been invited to show in the world's most important garment fairs, including IGEDO and the Salon Pret-a¬Porter Paris. Known for his whites and using cut and colour in special hand-woven weaves, the Wendell Rodricks style is unique in India and is recognised for the fluid emotion and lack of embroidery. He has done three grand
. finales for Lakme Fashion Week and his work has earned respect in the corporate world in India.

COLLECTION NOTE

Sorbet Splash Collection
Wendell Rodricks brings to Blenders Pride a zesty Sorbet Splash collection of loungewear destined to scorch like .the sizzling sands of Goa. Blended into a feni cocktail are lime green, chilli tomato, hot fuchsia, white, black iron ore and curacao blue to create a heady festive emotion. Against a backdrop of lazy Latin cha cha and Parisian blues spliced with Goan rave and Carnival Stomp, DJ Troy has blended a fine sorbet of delicious music. Coupled with clothes that are at all times hot, fluid, comfy, body hugging, flirt, sensual, breezy, lounge, resort and totally Wendell Rodricks, the Wendell Rodricks Sorbet Splash collection is Blenders Prides shimmery tribute to a stunning festive season. Get out the ice, the spike and the juice to blend, shake and stir to enjoy the best Sorbet Splash at Blenders Pride Fashion Tour 2011.


ASMITA MARWA
Coming from Hyderabad, Asrnita's designs fuse the Traditional with an Eclectic and Global sensibility. Her Kalamkaris are talked about as much in the streets of Paris and LA, as they are in the gullies of Coimbatore. A Traveler, Asmita loves to use natural dyes and fabrics, searching for colours from places as diverse as spiee markets to rural stone quarries.

Her clientele ranges from pan Indian Film Stars to world-renowned artists such as M. F. Hussain.

In 2008, Asmita was featured by VOGUE as the promising talent to watch out for. Five years later she is one of the Most sought after designer at the Lakme Fashion Week and Blender's Pride Fashion Tour.

COLLECTION NOTE

Metamorphosis
Metamorphosis is a complete change of form and structure, as if transformation by magic. Flower children of the 70's transformed into the retro chic brigade of the 80's. The process of transformation is always drawing back to the basics of day and night.. The carefree spirit of the 70's evolved into the electrifying glamour of the 80's & 90's. So here is my interpretation of this metamorphosis.