Paris Haute Couture Showcased at the Signature World of 8 International Fashion Tour

In a bold stride to rise above the cluttered calendar of the Indian fashion industry, the Signature 'World of 8 International Fashion Tour' showcased the best and most creative elements of International fashion capital Paris in Hyderabad, the city of Nawabs, with great enthusiasm. A concept that has caught the eye of the nation, Signature brought alive the sophistication of Paris fashion in Hyderabad through its ambience, flamboyant cuts and designs with renowned International & Indian designers blending their designs creatively to provide an exclusive bold and beautiful fashion experience!

International designer Kevin O'Brian showcased about 30 odd dresses of his immaculate collection, which is an entire collection in White made with generous amounts of organza and lace. The attractive Miss France Malika Menard walked the ramp with great finesse as his showstopper showing off his innovative designs.
Ace Indian designer Manav Gangwani showcased his Black Magique collection, the silhouettes strung together in this collection ranged from graceful anarkalis to structured, yet elegantly innovative churidar kurtas; scintillating gowns, some flowing and some fitted, with fabulous cuts. Manav's statement blouses, which areas always unique were coordinated with unusual & sexy saris. The fabrics used to enhance his creations were lush velvets, luxurious satins, delicate tulles, sheer georgettes, antique laces, glistening lame and glorious brocades. Embroidery techniques opted for were rich, exquisitely crafted antique work & vibrant striking crystal embellishment. True to his theme, colours chosen were stark yet vivid like black, gold and emerald. Bollywood star, Zayed Khan showed off Manav's collection with much aplomb while walking the ramp as his showstopper. It was a perfect amalgamation of the bold and beautiful in true Signature style!

K. Laxmi Narasimhan, Vice President & Chief Operating Officer- RPC Andhra Pradesh, United Spirits Limited said, "Signature has always associated with fashion and luxury and this time we have taken it a notch higher with the International concept of 8 global fashion capitals in India. Fashion events from Signature have always been unique, creative and embody the bold and the beautiful spirit. We are happy that we could bring international fashion to Hyderabad and showcase the bold and beautiful styles, resonating the latest trends in fashion from Indian and Paris.

Kevin O'Brian, the international designer from Paris said, "This is my first trip to India and I have created a new line especially for the Signature World of 8 International Fashion Tour. I am very honored to have been invited to this wonderful country, I take this opportunity to showcase my art and my vision of fashion in India. "

Ace Indian designer Manav Gangwani mentioned, "Signature has always taken fashion and luxury very seriously. This time around the concept is brilliant and it is always a pleasure to be associated with Signature. I am quite looking forward to showcasing alongside Kevin O'Brian."

About Sienature and the association with Fashion:
Signature has always exuded a sense of tasteful and sophisticated fashion - fashion that is glamorous, trendy and one that has a bold & adventurous streak to it. The brand provides a premium lifestyle experience that reflects the consumer's individuality, his success and stylish taste. A taste that stands out, and is bold. A Signature man sets himself apart from the crowd by his bold choices and therefore Signature has on board the suave Abhay Deol as its Brand Ambassador- a true embodiment of the spirit of the brand.

Signature has been associated with some of the most premium lifestyle events of the country. Be it the McDowell Signature Indian Derby, the premier racing event in the country with a potent mix of bold racing & glamour, the most talked about Signature IPL Nights where the cricketers, glitterati and whos who of the glam world party under the same roof or the annual Signature Fashion Tour which features the country's best designers and supermodels - these events are unique, creative and embody the bold and the beautiful spirit.

To reflect the character and proposition of the brand, Signature presents for the first time, 8 International designers from eight fashion capitals of the world, at the Signature World of 8 International Fashion Tour 2011. International pageant winners from the respective countries will be the showstoppers for the international designers. 8 leading Indian designers will also showcase their creations with fashion icons from Bollywood walking the ramp for them during this eight city tour.