Farah Khan Ali and JJ Valaya Collection at Angasutra Designer Boutique, Hyderabad

ABOUT FARAH KHAN

Farah Khan-Ali is a renowned Jewellery designer and gemologist who's foray the jewellery line was purely by chance when she decided to do a course in Gemology at the renowned Gemological Institute of America in Santa Monica, California in 1992. She graduated at the top of her class.

Farah Khan-Ali has always been creatively inclined. Her sense of visual perception stimulates her senses to see design in the most least expected places. In her own words she says "I view the world around us from a different perspective. What necessarily is to others is not what I see it as. I am captivated by our natural environment and any form, shape that catches my fancy stimulates me to translate that inanimate thought into an animate object of beauty and art."

Having designed for some of the top Bollywood celebrities and people from India's foremost business families, she insists on being a perfectionist who loves to please herself first so that so that she can eventually please her clients. She admits that she has to do everything well so that it all comes together eventually.

With 21 years of focus and experience in this field, she still feels like a creatively inclined soul who happened to come into Jewellery Designing by chance, only to discover that she was born for it.

"When I play with precious gemstones its like creating an object of beauty and desire, one that outlives its wearer and brings a sea of memories with it when it is handed down generation." - Farah Khan About the brand:

JJ VALAYA
The House of Valaya is India's leading Fashion and Luxury Lifestyle entity founded in 1992. JJ Valaya's creative vision regarding elegant and edgy grandeur together with his brother's entrepreneurial abilities have been the key factors for the consistent growth of the company. It is today one of the most admired luxury brands in the country. A larger than life approach to fashion & lifestyle has been a signature of this maverick Maharaja I It is the marriage of the uniqueness of India's craft and tradition with the energy and the ever-changing nature of contemporary fashion that sets the pace.

The brand continues to develop its unique positioning, maintain and grow its unyielding brand recognition while adhering to the highest quality standards in design. The House of Valaya has thus undertaken to show to the world the new India, resplendent with the aura of blue blooded elegance, innovative craftsmanship and modern sensibilities. The brand today encompasses Couture, Diffusion, Home and Weddings.

Every Valaya creation is a fusion of contemporary and classic, based on the philosophy of modern royalty - the future of the past. Our passion for color, fabric and surface ornamentation is reflected in every piece, created and perfected to dress the present days' individual. The objective of the label is not to create a mere garment, but an heirloom, which can be passed down from generation to generation.