Naturralle Press Conference

Naturralle Refined Sunflower receives the award for "Asia's Most Promising Brands" Receives certification from World Consulting & Research Corporation (WCRC)

Hyderabad 21st January 2015: Naturralle Refined Sunflower Oil, the flagship brand of Saraiwwalaa Agrr Refineries Limited (SARL) has set a new milestone by winning the prestigious award of "Asia's Most Promising Brands 2014" conferred by World Consulting & Research Corporation (WCRC). This certification brings to fore Naturralle journey as a brand which has shown tremendous growth in the past few years and has been awarded the Asia's most promising brand due to their focused efforts and innovative marketing strategies.

WCRC organizes Leader of the Year Awards to recognize exemplars that have successfully led transformation in their fields for the year 2014. Over 500 brands across 25 categories like FMCG, Real Estate, and Infrastructure etc. were evaluated through a 2 step process. For Naturralle, WCRC followed a rigorous evaluation process. In the first step: Secondary research mechanism was used with parameters including recall and impact study through branding, trust and faith through trade reports and growth through industry reports. An extensive research with in depth interviews was conducted to identify Naturralle as a promising brand in India. In the 2nd Step: A primary research included consumer survey, online polling was conducted. Selection of the Naturralle as Asia's most promising brand was done by an expert council across India. The entire process has been validated & Certified by KPMG in India.

SARL has been steadily moving ahead on the growth curve. SARL in 2014, unveiled a new improved product and packaging under their flagship brand 'Naturralle'. Naturralle Refined Sunflower Oil is rich in Omega 6 with Vitamins A,D & E, received a fantastic response from the market.

Speaking on the occasion Mr. Anjani Kumar Gupta, Director, SARL said, "This is proud moment for our organization as Naturralle is awarded the Asia's Most Promising Brand by World Consulting & Research Corporation (WCRC). It reflects of the excellent quality and service that the SARL offers its consumers . We believe in quality and commitment and have strived hard to deliver excellent products. Over the last few years we have expanded our reach in Andhra Pradesh, Telangana, Karnataka, Maharashtra and Chattisgarh through our brand Naturralle. We will be focusing on consolidating our position further and will introduce new SKU's in the coming months. "

1 le further added that, " All our products are manufactured in compliance with the world class hygiene & safety norms. Naturralle continues to prosper in this highly competitive industry through our endeavor to innovate and provide best in class. We would like to thank our customers and stakeholders for their love and support over the years which has helped us achieve success & growth".

About Saraiwwalaa Agrr Refineries Limited (SARL)
Saraiwwalaa is the only Edible Oil Company in South India to have more than 72 Variants under different Brands. Naturralle is the flagship brand of the company. Naturralle Refined Sunflower Oil & Sona Masouri Rice are amongst the top brands in AP and other states in India. Sree Krishna Gold & Krishna Brrand-R are the Market Leader's in its segment in AP. All the products manufactured by the company are "Agmark" graded under license from Government of India. The company has two fully automated state of the art plants equipped with German Technology for Refining Edible Oils; one in Krishnapatnam (near Nellore) and the other in Maheshwaram (R.R. District).
About World Consulting & Research Corporation (WCRC)

World Consulting & Research Corporation (WCRC) is Asia's leading brand rating & ranking company. WCRC specializes in Asia level brand audit and research and is the only brand rating company working with top consulting & auditing companies in the world as process advisors & evaluators.