Quirky sarees have emerged as a dominant trend this season. At Sakhi Mother-Daughter designer duo Chandra & Neeta have experimented with the quintessential Indian Saree and created The Insta Saree; which is a one piece constructed unit with blouse attached. These designer wear can be custom made to your measurement in addition to standard sizes. The collection is crafted using fine quality materials like Lycra blended silk, French lace, flowing Net contrasted by brocades and glamorous sequin as highlight. The saree wraps snugly around the body.
Chandra Rajendran, head designer and founder of Sakhi says “We have attempted at Subtle Sophistication with the Insta Saree. The blouse boasts of grandeur and drama and the saree is in contrast a solid monotone. We have played with Lycra to ensure the saree fits you snugly. There is no draping, just zip it up and you are ready in 30sec !”
Adds Neeta, designer and co founder of Sakhi “This is a one stop solution to all the young women who lament about how scared they are to drape the 6yards. It is just perfect for the numerous roles the Modern Indian woman adorns. Get it right ! Look absolutely amazing, ensure the pleats form well and don’t fall apart.”
Welcome the festive spirit in Sakhi’s new collection, which combines inimitable design with superior fabric to deliver exemplary style for the woman of today. The collection is an effortless embodiment of elegance, featuring a variety of exclusive designs served on an extensive platter of creations. Mother daughter designer duo Chandra and Neeta of Sakhi were inspired by the The Diva that is present in every woman. Choose from rustic Red, emerald Green or Classic Black, bold Gold or zestful shades of brilliant Pink, Blue or Orange.
The collection, priced between Rs. 9,000 and Rs. 18,500; is available both at
Sakhi boutiques in Banjara Hills Hyderabad & in Bangalore boutiques; as well as www.SakhiFashions.com, the online store.
Sakhi
Sakhi is a niche boutique run by a mother-daughter duo, Chandra and Neeta. Sakhi’s first exclusive boutique was established in August, 2005. Over the years, Sakhi has built a loyal clientele that is passionate about the uniqueness of its collections. Sakhi has perfected the art of combining traditional fabrics and craftsmanship with contemporary themes to create an ensemble that embodies the values of the modern Indian woman. The exclusivity of Sakhi’s creations is displayed through a mix and match of fabrics in the garment and the unique play of colours.
Always a step ahead of trends in the niche boutique space, Sakhi was an early entrance to ecommerce space and had launched the online store, www.SakhiFashions.com, to keep pace with the rapid growth of e-commerce in India as early as 2009. This online store has enabled Sakhi in broadening its client base by traversing boundaries with ease. In the short span of its operation in cyberspace, Sakhi has enthused customers from key geographies like the United States of America, the United Kingdom, Singapore, Hong Kong, Sri Lanka and Malaysia, to name a few. The creations displayed online are readily available and can be delivered anywhere in the world within 4 working days.
It is Sakhi’s ability to translate the boutique experience through the online medium that makes SakhiFashions.com a popular destination for the new-age woman.
Sakhi Boutique: # 1428, Road # 12, Banjara Hills, Hyderabad, Telangana
Ph: 040-40045550
Contact
Neeta Rajendran - Ph: +91 9980003636
Mail to:
[email protected]
Sakhi Company Profile
Sakhi is a niche boutique run by a mother - daughter duo, Chandra & Neeta. The brands first exclusive boutique was established in August 2005 with their flagship store in Indiranagar, Bangalore and has since only grown bigger, courtesy its regular clientele that are ardent about the uniqueness of their collections. Keeping in spirit with their philosophy the brand celebrates the new-age woman and is committed to unveil her real beauty and progressive personality. The art of combining traditional fabrics, craftsmanship and contemporary themes, to create an ensemble that embodies the values of the modern Indian woman is an impeccable trait that Sakhi carries. As part of Sakhi's endeavor, the 5,000 year old self-effacing Indian saree is now more appealing to the modern woman. In India the saree is worn at many events- as an elegant gown for a formal event, a wedding day outfit and as daily attire for most Indian women who patronize the poise of the modern Indian saree.
Indian inspired garments are the current pulse of fashion globally. Sakhi aims at being synonymous with the modern Indian saree by keeping design elements in tune with the woman of today.
Sakhi’s Opulent Offering
The confluence of design from various regions creates a modern collage that appeals to the woman of today. Designer Chandra combines a melange of fabrics, from all over India that she uses to create exquisite designer sarees, salwars and kurtis. Sakhi's offering Bespoke crafts takes exclusivity to the next level. Unique to Sakhi is the luxurious kanchivaram silk woven only in the famed temple town of Tamil Nadu featuring a fine form of needlework called cut-work having origins in France. One can see the distinctive handicraft in an array of fabrics like light tussar silk, effervescent chiffon silk, brisk georgettes, fluid crepe silk, delicate organza and timeless cotton.
Art forms like- Kalamkari, an ancient craft form which means drawing with a pen, this fine form of free hand drawing involves over seventeen elaborate procedures, finds origin in Kalahasthi, is used through an applique technique on an assortment of fabrics. Sakhi also houses designer Chandra’s creativity on Indian garments in a plethora of crafts such as hand - block print where the blocks chosen are keeping in mind a mix of modern geometric and traditional floral, ensuring contemporary theme with a traditional touch of timeless elegance.
At Sakhi the colour palettes used are in sync with the current trend with a blend of colours such as turquoise blue, shocking pink, bright mustard and contrasts, all featuring unique block prints, sure to entice audiences across age groups.
The exclusivity of the creations is displayed through a mix and match of fabrics in the garment; some being Korvai sarees where the body of the saree is pure handloom cotton and the border is pure silk, this blend of different base fabrics is regarded truly path-breaking in the handloom weaving industry, concept sarees like partly pallu, wherein the pleats, pallu and blouse are in contrast with the rest of the saree , rising concept, wherein the saree is diagonally divided and shows a gradual play of colour when draped; different kinds of half and half, wherein the top half of the saree is in complete contrast with the bottom half which again are in contrast with the pallu and blouse or symmetric sarees which can be worn either ways creating a new look and complemented by two unique blouses.
Ahead of the trend in the niche boutique space, Sakhi recently launched its exclusive online store, www.sakhifashions.com, to keep with the pace of the e-commerce enthusiasm in India. This online store has enabled Sakhi to broaden its client base by traversing boundaries. In the short span of operation in the cyber space Sakhi has enthused customers from key geographies like US, UK, Singapore, Hong Kong, Sri Lanka & Malaysia among many others.
Keeping in mind India’s 60 million, and growing, internet user base which includes a significant number of net-savvy women, Sakhi has ensured that its online venture recreates the boutique experience to the very last detail. Key factors like magnified view makes the online experience so very real, the details such as craft and fabric & care are additionally also included in the website. The online store is a boon to net savvy customers who aim at having a boutique like experience in the virtual world.
Neeta Rajendran, CEO of Sakhi Fashions
Neeta Rajendran, the young entrepreneur behind the fast-growing Sakhi, comes from a telecom engineering background. In spite of good grades and a brief internship in a technology company, she realized that her true potential lies in something that would explore the dynamic and creative side of her personality, which is how Sakhi was ideated.
A true extrovert by nature Neeta enjoys the multiple facets of running a full fledged enterprise which forced her to switch from an intense career to a more artistic one. With the mentorship of her father she took the home run boutique to a scalable business venture with an ambition of expanding and exploring various markets.
With a NIFT diploma to her credit, it has helped a great deal in making Sakhi a success story. Although her elaborate education in engineering did not decide her career path, it imparted to her the process of structural thinking towards making business decisions. She was able to deploy technology in inventory control, financial systems and MIS. She takes pride in being the first in the country to deploy RF ID technology for managing inventory in a fashion store.
Though Neeta had an artistic flair from childhood her objective is to handle the business aspects of Sakhi while the creative side is in the safe hands of her passionate designer mother. Neeta is the fervent entrepreneur with the responsibility of being the quintessential soul behind every fast growing start up.
Looking upon all aspects to make Sakhi a fire brand, Neeta never falls short of ways to make Sakhi an enjoyable and satisfying experience for its customers. She takes credit for also creating the exclusive online store of Sakhi with the goal to transverse boundaries and maintain the same boutique like experience in the virtual world with meticulous detailing to aspects like magnified view etc. Neeta aspires to be ahead of the trend in the niche boutique space, by using technology as a tool to effectively expand client base. Within a short span of commencing the online store of Sakhi, it has created a buzz from various countries like Hong Kong, France, U.K etc.
Her vision of Sakhi is to build an appreciated chain of stores across multiple cities that will strive to make Indian woman look good by combining contemporary design and traditional crafts. She says “Sakhi wants to make their designer collection more “wearable” and interesting at the same time.” As a young woman entrepreneur, Neeta is exemplary in her business acumen and strives to deliver nothing less than excellence.
Chandra Rajendran, Head of Design, Sakhi Fashions
Chandra has been a successful Bangalore-based designer for more than 15 years. She has a keen eye for colour and a passion for design. With a modest yet loyal client base of 15 of her friends, designer Chandra first tasted success in the form of a home boutique, something she started as a hobby. Chandra’s penchant for innovative design and a refined sense of color ensured her clients frequented her hobby-boutique. Steadily growing, the home run enterprise earned Chandra a name for herself.
What started out as a hobby with 15 clients transformed within a few years into a successful business with Chandra having to juggle between designing and managing the logistics of the growing interest in the home boutique this brought about the need to explore the option of expanding into an exclusive store.
Chandra specializes in what Sakhi calls “wearable design”. It is about creating unique designs that make you stand out subtly from the crowd she says. Chandra an embodiment of elegance and grace is a live testament to her creations and chooses to wear them with modesty at several occasions leaving many ladies in awe of her attire and adding them to her clientele.
Chandra keeps looking for inspiration from the world around her constantly - in the every day scenes around her - the peacock she runs into at her holiday or the flower bouquet someone bought. She enjoys this exercise immensely and in her mind, colors and patterns keep churning unceasingly bringing out interesting new creations. She manages the creative engine of Sakhi with aplomb ably assisted by her daughter Neeta who focuses on the business part of the venture.
