Henkel introduces New Hair Cosmetic Brand 'Indola'

Marigold by Green Park, Hyderabad, 7th September 2011: lndola Professional, the Professional Cosmetics Division of Henkel Adhesive Technologies India Pvt. Ltd. and one of the leading suppliers in the hairdressing business worldwide, has launched their 'Smart Choice' Hair Cosmetic Brand across West & North and is being extended across the Country. This is their second brand launch after Schwarzkopf Professional in the Professional. Salon Industry in India Indola is positioned as a Smart Alternative in the Indian Salon Industry. Indola with its German Formulation and world class quality at affordable price would establish itself as a challenger brand for the faster, younger & smarter generation. Gracing the occasion were Mr. Ravi Bhatnagar (Head of Sales & Marketing - Indola India) & Nitin Manchanda (Technical Head - Indola India). Celebrity Guest - Mr. Ryan D' Rosario who is a well known Creative Stylist in Bollywood, best Known for his work with Saif Ali Khan in Hum Tum and Amir Khan & Kajol in Fanaa has joined hands with Henkel as the Brand Ambassador for the Brand Indola in India.

Indola also joined hands with" Akshara" a NGO working in the field of Women's Empowerment and announced that they will contribute RS.1 per unit from the proceeds of their Color Tubes sales. Representing "Akshara" was their Brand Ambassador and Former Miss India World 2007/Actress, Ms. Sarah Jane Dias, who discussed about the importance and need of educating Women in India.

Ryan said "Indola is a range of Innovative products from the house of Henkel that is known for its world class product offerings with eflviable-Quallty at affordable-price. The offer is designed for a win win-win proposition for the Salons and the End Consumers". Mr. Ravi Bhatnagar briefed the guests about the history of the brand and its positioning in India. He emphasized that the Salon industry is majorly driven by training and education of Hair Dressers. The company will take special interest in training and development of the Salons across the country. Mr. Nitin Manchanda along with the Brand Ambassador Mr. Ryan D' Rosario demonstrated Cut & Colour application on the stage for the gathering of over 300 people. Mr. Ryan D' Rosario expressed his pleasure to get associated with the brand and with the ideology of the organization to train maximum people in the business providing utmost customer satisfaction with outstanding Quality products at Affordable Price.

The current offering from the Smart Brand Portfolio spreads across Color, Care 8. Form Categories. Profession Permanent Color is empowered with a Unique Color Lock System that penetrates into the deepest hair fibre delivering intense color to every hair. In the Care category, the Brand is launching its internationally acclaimed Innova Care Range that consists of Color Care & Repair Care that not only preserves precious color but also strengthens the hair structure from within. The world renowned hassle-free solution to long-lasting silky straight hair - Indola Designer SilkStraight System is also being launched as a part of this Smart Portfolio for India.

About Indola Professional -
Indola Professional is part of the business unit cosmetics/toiletries of the Henkel group, Dusseldorf, and is one of the leading suppliers in the hairdressing business worldwide. Based on a professional partnership with the hairdresser, the focus of Indola Professional, a Smart alternative is to provide alternative concepts and services at affordable prices, which match the needs of Indian salon businesses. Indola Professional is also present in 65 Countries across the world. Well known international brand that have offerings in Color, Care, form and styling.