Hyderabad's First Vivel Lakshadhikari Announcement

Hyderabad, March 7, 2011: Vivel Soaps, lTC's fastest growing personal care brand announced the first Vivel Lakshadhikari in Hyderabad, today. Trisha Krishnan, renowned film actress and Brand Ambassador, Vivel Soaps, felicitated Ms. Kadali Sujatha, as the first Vivel Lakshadhikari in a grand event.

The 'Vivel Lakshadhikari' contest began last month in Hyderabad and will continue till the end of March, 2011. Ms. Kadall Sujatha is the first Vivel consumer to have won the first Rs. 5 Lakhs cash prize and there are many more names that will be announced by the end of the contest this month. Consumers just need to complete a simple slogan 'Vivel should make your dream come true because ... ' and along with it, send any three Vivel soap wrappers / cartons to PO Box no 5329.

Three lucky winners from Hyderabad will receive Rs 5 lakhs each, four lucky winners will win Rs. 1 lakh each, and more than a thousand contestants stand to win cash prizes worth Rs 1,000, each.

The Vivel range of products launched in 2008 has emerged as one of lTC's fastest growing brands nationally and has received phenomenal consumer response from consumers in a short span of just two years.

Trisha Krishnan, Brand Ambassador Vivel Soaps said, 'I am extremely proud to be associated with Vivel and completely believe in the brand. I associate myself with brands that I can relate to - brands that denote quality, beauty and fun. I believe Vivel is made of these very qualities. The Vivel Lakshadhikari contest is an amazing concept that gives Vivel consumers on opportunity to make their dreams come true. I congratulate the first Vivel Lakshadhikari and urge all in Hyderabad to participate quickly as the contest will close by the end of this month. Enjoy this unique Vivel moment!'

On this different association and especially. for consumers in Hyderabad, Mr. Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited said, 'It is our endeavor to offer consumers an unparalleled brand experience through unique opportunities. This contest is an initiative to provide our consumers the exhilarating experience of winning an opportunity to fulfill their dreams. I congratulate the first Vivel Lakshadhikari. We hope consumers are enjoying this first-of-its-kind experience with Vivel and will participate with an enhanced fervor!'