Jismat Jail Mandi (formerly known as Gismat) has a new address. On Friday, it celebrated a milestone in its rapid expansion journey with the grand opening of its second branch in Dilsukhnagar in Hyderabad. Since this part of the city is vastly under-served in the restaurant segment, the new Mandi is expected to turn in loyal patrons.
Recently, the Jismat Jail Mandi became a Private Limited Company, securing its Certificate of Incorporation from the Ministry of Corporate Affairs. Many have wondered why the rebranding from Gismat to Jismat came about. The owner has revealed that it is deeply rooted in his personal life. The new identity is a heartfelt tribute to his 2-year-old son, Jhagadwaja. So, the rebranding has an emotional context.
"The legacy of Jismat is Jagadwaja, and the journey continues. Jismat holds a special meaning for me, as it carries the essence of my son’s name and marks the beginning of a new chapter for our brand,” Dharma Mahesh shared.
The first Jismat Jail Mandi branch was successfully opened in Ameerpet in November on his son's birthday. "That inaugural event marked the official start of the brand's new chapter under the 'Jismat' identity, seamlessly blending business growth with a deeply personal family legacy," Dharma Mahesh said.
Jismat Jail Mandi is poised for substantial growth, cementing its presence in the competitive Hyderabad culinary scene, say foodies.
