Hyderabad, 10 October, 2020: The popular vegetable and fruit store Pure O Natural’s 17th outlet was formally inaugurated by the leading Telugu pop singer and entrepreneur Smita Vallurupalli at a grand event at Magna's Lakeview Apartment, Beside Cyber Convention, Hitech City on Saturday. The store becomes operational at a time when consumption of healthy food is necessary to naturally improve immunity power.
Pure O Natural, which is known for maintaining high standards and quality, not just provides the fresh and organic veggies and fruits were sourced locally but also exotic fruits from four corners of the world. The exotic fruits from berries to Brazilian mangoes, Persimmon, Avocado, California grapes, Rambutan, Longans are available here. Amidst the global pandemic, the management taking extra-care by maintaining every Covid-19 containment protocol.
After formally inaugurating the store, Smita Vallurupalli said, “In the segment of organic vegetable and fruits, Pure O Natural has been doing commendable work. It’s not just a business in terms of selling and buying goods, but working along with the farmers by the way of backward integration, which is very very important. As I am very interested in natural products and leading a healthy lifestyle, I used to go often when the first store was opened in Banjara Hills and now, we are next door.”
Expressing pleasure for opening a store in Hitech City, Smita said, “In fact, we are neighbours now, our Bubbles (a hair and beauty care centre) is also located literally next door. We provide natural skincare services, and we would like to work together by procuring quality vegetable and fruits. I really wish very best for the Pure O Naturals.” Stating that it is high time to get back to normalcy from Covid-19 induced crisis, Smita who recently recovered from COVID-19 advised the people to consume a healthy diet.
Managing Partners Siva Rao Cherukuri & Mallikarjun Prasad said that it is the 17th milestone for Pure O Natural in their 17 years of service since the inception in 2003. He added that they will expand the number of outlets to 35 in Hyderabad alone and expand the business to another metro city Bangalore by the end of this year. He also said that they aimed to set up 100 such outlets in Andhra Pradesh and Telangana and Karnataka by 2021.
“To maintain the trust that people reposed on us, we work hard to provide fresh fruits and vegetables at better prices. Quality and reasonable prices are assured at our stores,” Siva Rao said.
In the inaugural ceremony was graced by Venkat, Hima Bindu, Shiva Rama Krishna among the other dignitaries.