KWC Conferences chooses Hyderabad to host UNMUKT Festival, India’s First and the biggest lifestyle solutions show for Senior Citizens to be held in December at Hitex
Senior Men prefer wearing skirts rather than wearing adult diapers, which they consider it as a taboo: Bhabha Roy of Noble Hygiene.
Apollo to expand Gariatric Care to ten new locations soon
Whats App emerges as the most used social media tool for seniors to communicate: Ameya Khullar, seniority.in, an RGP Group Company. Seniors is the most engaged age group on WhatsApp, she adds.
Seniors is the most engaged age group on WhatsApp: Ameya
Seniors Living is a Sunrise Industry: P. S. Srikumar
Hyderabad, November 20, 2018...UNMUKT Festival, India’s First and the biggest lifestyle solutions show for Senior Citizens will be held at Hitex, on December 15 and 16.
Disclosing this addressing a press conference here in the city today, Monimita Sarkar, the founder of Unmukt Festival said this unique festival is expected draw participation of 8000 elders.
Participants include solution providers from the Health & Wellness, Senior Housing, Home Health Care, Finance & Legal, Technology and Lifestyle segments, both from the corporate and NGO sectors.
Officially endorsed by HelpAge India and Heritage Foundation India, the launch event is also partnered by Google, Apollo Hospitals, Nobel Hygiene, Harmony Celebrate Age, Guardian Capital Investments Advisors and Silver Talkies.
Exhibitors include Aditya Birla Capital, ICICI Bank, Seniority.in, Himalaya, Saket Engineers,ARDSI, Blue Water Alkaline Solutions, Clustas, Dr. Saxena, Forza Freedom, Smiley Kiddos, Zero-G Beds and many more.
It is organised by KWC Conferences, a pioneer in India’s Professional Conference organising industry.
It is not an event, we are spearheading a movement to make our repeated elderly people age gracefully and enjoy old age to the fullest, announced Monimita
One third of our life is spent in old age. Life is not over the moment you are retired. You may be retired, but, you are not tired. Life is not over if you are 60, 70 or 80. You can still enjoy, Monimita added.
There are many inspiring senior who are at the unbelievable age of 79,80 and 90 are doing wonders, participating in marathons. Living as a standing examples to many of us and our youngsters, she informed.
Fabric of our society is changing. Children are moving away from parents for greener pastures. Parents are forced to stay and live on their own, she said. That is why Unmukt Festival will address six key segments—Health & Wellness; Home Health Care; Senior Living; Lifestyle, Finance & Legal and Technology, Monimita shared.
Entry to the event is free and all are welcome. For more information, people can visit www.unmukt-festival.com, Monimita informed.
A significant section of seniors today are independent, financially stable, well-travelled, socially connected, and as a result have well developed thoughts of how they want to spend time after retirement.
Unmukt is not only for seniors, it also by seniors and of seniors, Monimita shared
The festival feature 35 workshops, panel discussions and demos. All these can be availed free of cost.
Google will be co ducting a Workshop on Online Safety for Seniors, she added.
The Press Conference was then followed by a Panel Discussion on ‘173 Million Senior Population in 2025*- Are We Ready?’
Srikumar – CEO, CovaiCare moderated the discussion
Aseem Sen Gupta – CEO, Guardian Capital Investment Advisors; Ameya Khullar, Manager Brand Communications of www.seniority.in, India's First Retail Destination that offers products for Senior Citizens;
Bhavya Roy – Brand Manager, Nobel Hygiene, Pioneers the concept of adult diapers in India;
Dr. Ratna Rao – Co-ordinator Geriatric Services,Apollo Group Hospitals; Vijaylakshumi Prabhakar, Member, Unmukt Advisory Board participated in the discussion.
Participating in the panel discussion, Monimita I formed that a Global Market Insights report estimates that the Indian geriatric care market is set to gain at 9% CAGR up to 2023 from USD 13.8 billion in revenue for 2015. According to a United Nations Population Fund report one in five Indians will be above the age of 60 by 2950, a total of nearly 300 million people, comprising 19% of the total population.
Unmukt Festival will be taken to more cities in next two years Monimita informed
Senior citizens are traveling more. Nearly 40 to 50 per cent revenues of travel agencies are coming from senior citizens travel she shared
Seniors are using technology wisely. Most of the Facebook and WhatsApp users are Seniors she said
More and more innovative products are hitting targeting senior citizens. One such example is well designed mattress to avoid bed soars for seniors, she stated
Moderating the discussion PS Srikumar said by the year 2050the population over 80 years aged in our country will be more than the combined population of Greece and Belgium.
Senior Living is a Sunrise industry. With children stay away in different countries, there is a huge potential for real estate sector to build care attached homes.
Aseem Gupta informed that Seniors can look investing at good mix of financial products.
Dr. Ratna Rao of Apollo said, Ageing has to be a celebration, but comes up with challenges. That why there is a one stop facility called Gariatric care, which is still in nascent stage in our country. Home Care is picking up in India. Apollo presently offers Gariatric Care in six facilities—Hyderabad, Chennai, Delhi, Bhubaneshwar and Kolkata. We will soon expand to ten new locations she added.
Senior Men prefer wearing skirts rather than wearing adult diapers, which they consider it to be a taboo. But it is changing: Bhagya Roy of Noble Hygiene, pioneers in creating the concept of adult diapers in India.
Bhagya Roy of Noble Hygiene said Adult Diapers is a taboo in our society. Toilet issue is a very big issue to seniors. Unable to control urine, they restrict their movement mostly to homes. But, diapers can be of great help. Having wrinkles in old age very common. So also should be using diapers. But, unfortunately most of the elderly particularly men don’t mind wearing a gown or frock rather than using an adult diaper, she stated.
Adult Diaper is essential for senior male like women wear sanitary napkins during their periods, Bhavna Roy added.
Innovative Nail Cutters, toe nail clippers can be of great help to seniors. As the elderly get older, Their joints are no longer flexible, And it is more difficult for them to bend nail clippers to trim toenails. Also nail cutters can come with magnifying glasses.
Similarly, toenail clippers are designed with a large handle. They can Trim nails easily without bending. Products like these can make a lot of difference. And we have 5000 such products on www.seniority.in, India's First Retail Destination that offers products for Senior Citizens informed Ameya Khuller, an RPG group enterprise.
Senior are equally tech savvy as compared to youth. They are Skyping. They are using Google maps in their travel. They are communicating and socialising on WhatsApp.
Some of the products available on seniority.in portal are very unique and never thought before products.
62to 64 years old are the biggest spenders on our e commerce portal, she shared. Nearly two lakh seniors visit us on our site every month she added.
Many senior want to age positively. They want to age gracefully. They want to re-live their younger days. They have great social circles, she added.
We are also working with youth, the designers studying at Indian School of Design. We are running a contest for them to innovate products for our seniors. Thereby we are pro ding designers solutions to our seniors problems. The contest has drawn response from 300 designers and we expect 700 more to join by this April. And we hope to come out with takeaway 5 new innovative products for our seniors by next year she added.
