Hyderabad, Feb 28th, 2018: Trends, the apparel and accessories specialty chain of Reliance Retail today announced and revealed Rana Daggubati as their brand ambassador. The first look of Trends' new brand campaign, 'Get Them Talking', was also previewed today.
The grand reveal was presented through a high octane event at the Trends' Flagship store in Begumpet in the heart of Hyderabad.Rana's charismatic entry during the event was marked by a special sand art display.
Trends' new TV brand campaign with Rana will be onairfrom the 1st of March 2018.
Rana Daggubati Speak:
"Fashion and Trends go hand in hand and Trends is a brand which is widely accepted, is visible and loved by consumers across India. They have great fashion at affordable prices; the scale gives the brand an added edge. No wonder, being India's largest apparel destination, Trends is where you would get the best of anything on Trend, in the world of Fashion."
"I am very excited to be associated with Trends, as the face of the brand. I loved the Trends line of clothing that I donned - be it their All Day Athleisure, Mod Mandarins or the Drool Worthy Denims. All of these are fashionable, cool and they are all globally on-trend, in the world of fashion.
The brand thought of 'Get them Talking'with Trends has a very strong connect with me and I believe it will have an equally powerful connect with the fashion aspiring consumers.
When you wear Trends, you are sure to make a lot of heads turn. So head to Trends; wear the latest infashion and you can GET THEM TALKING."
Trends' NewCampaign and CEO speak:
Speaking about the association, Mr. Akhilesh Prasad, CEO, Trends said, "Trends today is India's largest apparel destination serving latest in fashion to a wide section of our population. Andhra Pradesh & Telangana amongst it is a significant region.Trends has received a great response from the people in this region for all these years and it plans to continue its aggressive growth in future".
"We have over 60 stores in the region, the largest by any fashion retailer and we intend to continue to grow our presence and consolidate our position as India's leading appareldestination. This association with RanaDaggubati will help establish a strong connect for Trends with consumers.RanaDaggubatiis very popular with the audiences; he portrays a rare blend of talent, fashionand versatilityas an actor and handsomely complements Trends'sbrand ethos."
"Rana was a unanimous choice for brand ambassador when Trends set out to create its new campaign. Our new ad campaign for Trends is built on the thought of 'Get Them Talking' and none better than the versatile Rana Daggubati to stand for this thought", said Akhilesh Prasad on the new ad campaign featuring RanaDaggubati.
The new campaign positions Trends as a desirable apparel destination that enablestoday's fashion conscious generation to make everyday fashion statements. Akhilesh Prasad added, "Youngsters of today are fashion conscious, and are willing to experiment with fashion. In a social media dominated age,they live to get noticed with what they wear and how they style up. Trends, we believe is a brand, with which they can make heads turn, spark conversations, get noticed and 'Get Them Talking'."
This new campaign starts with the TVC featuring RanaDaggubati and will be supported by a 360 degree marketing campaign which will be seen across outdoor, digital, print and in-store promotions. The campaign will also effectively leverage Trends' own digital assets including Facebook, Twitter, Instagram andYoutube.
About Trends
Trends is India's largest fashion destination with a strong network of 430 stores, across 220 cities. It also houses more than 100 apparel & accessory brands along with 20 private brands across men, women and children categories to fulfill every customer needs.
Reliance Trends private label brands include, AVAASA - a range of Indian wear for women offers the finest collection of SalwarKurta Sets, Churidar Sets and a fast evolving Mix-n-Match range of garments RIO - a vibrant range of snazzy trends for young women, FIG - Fashion wear for discerning, independent & working women. Fusion - is brand with range of fusion wear for women where east meets west & style meets comfort. Network - range comprises of formal office wear collection for men and women. Netplay- range showcases a smart casual collection for the evolving workplace. DNMX - range for the youth of India, offering them exclusively crafted fashion garments like Denims, T shirts etc. Performax - the specialized active wear brand, which supports performance in sporting activity.
