‘Kingfisher Bowl Out’ gives Sunrisers Hyderabad Fans a chance to bowl out their favourite cricketers
~ Sunrisers Hyderabad players Pravin Tambe, Siddharth Kaul, Muralitharan and Moises Henriques thrill cricket fans ~
Hyderabad, May 5 th , 2017: Kingfisher Premium - The King of Good Times, presents cricketing fans a once in a lifetime opportunity to live their dream at the Kingfisher Bowl Out Season 6, which continued here at Hyderabad today. Taking the cricket frenzy and excitement forward, Kingfisher gave select 25 lucky fans a chance to bowl to four of their favourite cricketers from the Sunrisers Hyderabad team - Pravin Tambe, Siddharth Kaul, Muralitharan and Moises Henriques .
Fans witnessed their cricketing icons in action, as they brought forward their best bowling skills in an attempt to get them out. 25 winners were selected through contests which took place through an on-ground and online activation. Each contestant was made to bowl three deliveries to their cricketers and stood a chance of winning exciting Kingfisher merchandise and the ultimate Prize - Match tickets. The huge crowd which had gathered at the venue went ballistic with each delivery bowled and were seen cheering both the contestants and the Cricketers alike.
Commenting on the occasion, Mr. Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited said, “Kingfisher Premium has been the Good Times partner for a decade since the inception of this particular T20 format of the game. Through multiple activations during the cricketing season we try to capture the essence of what the brand stands for with our acclaimed campaign - ‘Divided by Teams, United by Kingfisher’. The concept of Kingfisher Bowl Out was created to give our consumers a highly engaging experience which allows them to not only interact with their favourite players but to enjoy cricket in a different manner by actually playing with them”.
The players were seen displaying their fine technique batting off the pitch and having a delightful time at the Bowl Out. To the fans who could not make it to the Bowl Out, Kingfisher added further excitement by hosting a Facebook live session, where cricket enthusiasts interacted with their favourite playerson Kingfisher’s Facebook page. interacting with enthusiastic fans from the city. Kingfisher Bowl Out has received an overwhelming response with a huge turnout. The Kingfisher Bowl Out is scheduled to take place across seven cities –Mumbai, Pune, Kolkata, Hyderabad, Delhi, Chandigarh and Bangalore.
About Kingfisher Premium: Kingfisher is a young, contemporary and fun brand, which constantly reinvents itself to engage with its consumers in new, exciting ways. The brand is associated with some of the best music, style, food and sporting events, and lives up to its name of ‘The King of Good Times’.
Kingfisher’s association with sports began in 1988 with the prestigious Kingfisher Derby. Every year, the Kingfisher Derby crowns the best equine athlete and is a shining example of a great lifestyle sporting event in India. Kingfisher Premium has reflected the spirit of Good Times through associations with speed and thrill by partnering with the Force India Formula 1 Team. Kingfisher also associates with T20 cricket, by officially being the Good Times Partner to 7 teams – Mumbai Indians, Royal Challengers Bangalore, Sunrisers Hyderabad, Rising Pune Supergiants, Delhi Daredevils, Kings XI Punjab and Kolkata Knight Riders.
Kingfisher is also associated with India’s most famous football club and top flight team in the I-league – East Bengal. F.C, since 1998. Kingfisher East Bengal F.C were winners of the prestigious ASEAN Club Championship 2003.
Kingfisher has also been instrumental in introducing the Indian audience to some of the most prominent music from across the globe. Since 2014, Kingfisher is also the Good Times Partner to Sunburn, India’s largest music festival, which features the likes of Armin Van Burren, Axwell along with several other renowned artists. Kingfisher keeps the Good Times vibe going on throughout the year with music events such as the Kingfisher Final Wave, that feature collaboration with various artists from across the globe.
In fashion, Kingfisher owns India’s most coveted and glamorous property - the Kingfisher Calendar. Introduced in 2003, the Kingfisher Calendar is a pioneer in fashion, glitz and glamour, which are synonymous with brand Kingfisher.
When it comes to delicious food and Good Times, Kingfisher has always satisfied people’s palette with gourmet cuisines paired with a cold pint of Kingfisher. Kingfisher’s love for experiencing new food has been seen with its notable associations with the Za Palooza fest, Farmer’s market and Soul Santé. From Cordon Bleu to Tandoori masala, exotic cuisine and local dishes, both always taste better with the King of Good Times.
