QuriosEATY Launch by KLCP Healthy Foods Pvt. Ltd at Plaza Hotel, Begumpet, Hyderabad

Telugu doctors are ready to take on entrepreneurship outside their profession.

The three hybrid entrepreneurs-Dr. Seshagiri Gedela, Dr. Suresh Kamireddy and Dr. Rama Krishna Bojanki together with an hospitality professional Chakradhar are introducing new offering, "QuriosEATY as a solution to unmet need of Hyderabadi, Students, Bachelors and the working couples in providing access to hygiene and healthy daily meal/food at economical price.

Their Start-up KLCP Health Foods launched QuriosEATY, a food chain of Curry Cafes offering hygenic food in the city. KLCP Health Foods also unveiled its logo, Packaging, Model Kiosk, Ad Film, Website & Mobile App

Hyderabad is known for 'Curry Points". This outside food may be a blessing for many, but, is turning out to be a major cause of lifestyle diseases, say the doctorpreneurs.

The city has more than 50,000 outside unorganised food eateries comprised of roadside pushcart eateries, stalls, mess(es) and curry points doing a whopping business of approximately Rs 7,200 crore per annum.

We see a huge business opportunities in "outside food", they claimed.

To fulfil the need, we are formally introducing, "QuriosEATY" is your Daily Meal Partner from the last week of February.

Their new venture, which they fondly describe it as collaborative venture of hospital and hospitality professionals, is already functional in the city.

The brand offering by the start-up floated by physician investors is "QuriosEaty", a food chain offering through multiple Curry Cafe outlets in the city, a clean, hygiene, healthy, nutritious and tasty food prepared by professional chefs and validated by nutritionists.

There is a huge vacuum in this space, and we have rightly identified a business opportunity, informed Dr. Seshagiri Gedela, Founder, and Chairman. A Paediatrician with over 15 years of experience in India and UK, he is currently running Andhra Children Hospital at Vijayanagaram.

Our endeavour through "QuriosEaty" is to address the problem scientifically and methodologically. We are into the hub and spoke model, with centralized kitchen(s) and chain of outlets (curry cafe's). The first pilot kitchen is currently operational at Kukatpally.

We are planning to open 50-60 out lets (Curry cafe's) across the city by the end of 2017. Currently we havefifteen outlets operational. All the out lets are designed by the architect, to provide the "good feel" customer experience/ ambiance. Outlets primarily operate as Quik Service Restaurant (QSR) model

with an option of home delivery says Dr. Suresh Kamireddy, Founder, and MD who has many years of clinical practice, research. He also has interests in multiples businesses, also is an investor, director on boards of multiple companies and advises startups/ early growth stage companies across the globe.

We are a self funded startup, says Dr., Suresh and adds that the startup is funded by KLCP Holdings Pvt Ltd and with co-investment by Dr. Seshagiri, Dr. Rama Krishna and Mr. Chakradhar.

We have so far invested around 14 million INR, in establishing the infrastructure, technology, packaging, Marketing/ Branding, logistics. Our plans include: to invest another 16 million INR in next year for further expansion of operations informed Dr. Suresh.

Initially the startup is focusing on Hyderabad, subsequently plan to expand to Andhra Pradesh, Pune and Bangalore.

You are what you eat. 1 Ninety percent of the diseases known to mankind are caused by unhealthy foodstuffs inform three Doctorpreneurs--Dr. Seshagiri Gedela,; Dr. Suresh Kamireddy and Dr. Rama Krishna Bojanki.

WHO in one of its reports identified India as one of the nations with high lifestyle disorders and Hyderabad is the Diabetology capital. India is also rated as the second on the list of lazy countries, and the rank is climbing.

Unhealthy food coupled with the sedentary lifestyle is leading to high blood pressure, lipid levels, blood glucose, cardiac problems, obesity and many lifestyle diseases.

The startup took birth as a result of an incident happened in one of the founders' family. The industry has seen a rise in the number of doctor-founded businesses. But, this is one of the first "Doctorpreneur" businesses to have a bigger social impact in the city. The three doctor entrepreneurs known for their business acumen ship.

Dr. Seshagiri Gedela, Founder and Chairman informs that the Centralised kitchen and curry cafes are governed by Quality Management Systems and Standard Operating Procedures from raw material procurement (supply chain management) to waste disposal.

The food is prepared by professional chef and validated by a nutritionist for balance nutrients in a given portion.

The food thus prepared will be free from additives, tasting salts like Ajinomoto/Mono Sodium Glutamate(MSG), synthetic colors, refined salt, fine flour (Maida), Vanaspathi (Dalda).