Konchem Ishtam Konchem Kashtam in Zee Telugu

Zee Telugu Launches a New Primetime Fiction show

• To go on air from Telugu New Year Day - UGADI, Mar 31, 2014 onwards, only on Zee Telugu

Get geared to be entertained as Zee Telugu launches a new fiction shows in primetime from Mar 31. This new show ‘Konchem Istam Konchem Kastam’ will replace the existing Brundavanam from this UGADI - The Telugu New Year Day.

Konchem Istam Konchem Kashtam is the story of a girl named ‘Revathi’ who belongs to a typical Telugu joint family in a village near Rajahmundry. She completed her B-Tech, yet likes to stay back in the village forever, as she enjoys a special bond with her family, farms, the nature, the surroundings and the village as a whole. But her father thinks the other way. He fears that her obsession towards the nature is making her rustic and her education is being wasted in the village. And hence Revathi is being forced by her parents to leave her village for higher studies.

On the other side ‘Gowtam Krishna’ a software engineer lives with a single agenda of holding American Green Card and settling down in US. He doesn’t believe in Indian traditions & culture, and thinks US is the only place for him.

The story is about how these two individuals with opposite Cultural and Regional backdrops come together and unite their families.
This fiction show is all set to premier from this Ugadi, March 31st Mon - Fri @ 9:30 pm.

About Zee Telugu
Sarikotha Velugu… Zee Telugu!

As the caption suggests 'Sarikotta Velugu', a Telugu phrase that conveys the meaning 'New Light'. Zee Telugu has always stood by it. Zee Telugu, the channel created with a vision to provide wholesome entertainment to the entire family, has become a very popular channel amongst all age groups today. The programs range from devotional, music, dance, comedy, to blockbuster movies, reality shows and serials.

Zee Telugu is the first southern regional channel from Zee bouquet. In just few years of its inception it soared high on popularity charts by breaking the barriers of a stereo typical Fiction Television. It gave a new path with its creative ideas, constant innovation and a feel for popular taste thereby bringing radical changes in viewership patterns. Being a strong contender for No.2 in Telugu GEC, Zee is striving to consolidate its position. There are over 15 million patrons to Zee Telugu across the globe.