The muhurat of actor Nagarjuna's latest film, in the direction of choreographer turned director Lawrence, Don was held on 1st Feb at Annapurna Studios. Lawrence directed the first shot himself while K.Raghavendra Rao sounded the clap board and Akkineni Nageswara Rao switched on the camera.

"I am not remaking the Hindi film Don in Telugu" director Lawrence said "there is absolutely no similarity in the two films except for the title. This movie is a complete entertainer and his (Nagarjuna) fans will see a very stylish Nagarjuna in this film. In fact Hindi film producers will want to make a Hindi version of this Don. I have always wanted to work with cinematographer S.Gopal Reddy and with this film that wish is coming true. Abbhuri Ravi has penned amazing dialogues for this film."

"Don will give a new meaning to the word Don that actually means leader of a mafia group." Nagarjuna said "I have been waiting for the past 5 months to begin work in this film. My character in this film has a very humanitarian nature as well leadership qualities. Lawrence has already recorded two songs for this film and one of them has an Ilayaraja song quality. I am confidant about his taste in music and that is why I have encouraged him to take up music direction for this film. The film's heroine will be finalized in a couple of weeks".

"It is every producer's dream to work with Nagarjuna" producer M.L.Kumar Choudary said "Lawrence's narration of the story inspired me to make this film and it was Lawrence who suggested Nagarjuna's name. Lawrence has complete freedom and responsibility of this movie. One shooting schedule will take place in this week. The next and final schedule will take place in March. Don will be released in the coming summer."

Cast: Nagarjuna.

Crew: Dailogues: Abburi Ravi; Lyrics: Chinni Charan; Camera: S. Gopal Reddy; Editor: Marthand K. Venkatesh; Art: Ashok Kumar; Fights: Vijay; Make-Up: Bommadevarapu Ramachandrarao; Costumes: P. Sekhar Babu; Co-Directors: Bhaskar Reddy, A.V. Ratnam; Asso.Dir.: Kirankumar, Nagendra, Kishan; Pro. Designer: Maineni Prasad; Pro.Exe.: Raju, Krishnavardhan; Pro. Managers: Ramesh, Veerababu; PRO: Pulagam Chinna Narayana; Producer: M.L. Kumar Chowdary; Story, Screenplay, Choreography, Music & Direction: Sri Raghava Lawrence.