Hyderabad, July 2021: Time to give your taste buds a much-needed respite from the traditional vegetarian protein options. Vegolution, a Bengaluru-based food startup, has launched - Hello Tempayy, a super bean-based, easy to cook food that can be adapted across cuisines, meal occasions and cooking styles, in Hyderabad, AP. This expansion comes close on the heels of the brand’s successful launch in Bengaluru in March this year. Tempayy (also known as Tempeh or Tempe) is a delicious, nutritious, wholesome and 100% vegetarian protein-rich food made by fermenting the best quality non-GMO soybeans. This tasty, ready-to-cook offering is a new source of balanced nutrition for vegetarians and conscious foodies seeking to add variety to their meals. Hello Tempayy, is currently available in four variants: Natural, Simply Sriracha, Peppery Szechuan Chilli and Spiced Tawa Masala. The bold flavours developed by Vegolution will reveal new and unexplored tastes to the modern Indian palate through its range of Hello Tempayy ready-to-cook products.
Data from the Indian Dietetic Association (IDA) in 2018 indicates that at least 84% of Indians are protein deficient, which leads to associated health conditions. Through this new age offering, Hello Tempayy offers the perfect mix of great taste, versatility, and balanced nutrition to break the monotony of vegetarian protein options on the main plate. Numerous other reports over the years also highlight that Indian vegetarian have poor levels of Vitamin B-12 and more than 50% of the women in India are iron deficient. Rounding out its nutrition profile, Hello Tempayy products are fortified with Vitamin B-12 and iron, making them a one-of-their-kind superfood. With great flavour absorption, a hearty texture, and a mild nutty flavour, this is the perfect ingredient to add variety to daily diets. It is easy to cook and can be seamlessly incorporated into a variety of cuisines making it perfect for curries, stir-fries, kebabs, rolls and so much more.
Siddharth Ramasubramanian, Founder and CEO of Vegolution, said, “In-depth primary research has shown us that vegetarian Indian consumers crave variety and are usually unable to meet their daily protein requirement. Vegolution’s Hello Tempayy will offer vegetarians, fitness enthusiasts and people who want to make conscious food choices, a range of products suitable across meals and cuisines. More importantly, it will bring flavours and textures that fit the Indian taste profile. We are focused on encouraging people from all walks of life to build a healthy and enthusiastic relationship with food.”
Aiming to take people from protein-deficient to protein-positive with a product that can be embraced as a staple by conscious foodies, Hello Tempayy products are manufactured in a custom-built facility in Bengaluru. Priced between ₹ 130 and ₹ 150 for 200 gm. packs, customers can buy their choice of Hello Tempayy products in Hyderabad on www.hellotempayy.com and e-commerce platforms including Big Basket, BB Daily, Supr Daily followed by retail stores, cloud kitchens and restaurants by the end of July 2021.
What is Tempayy?
Tempayy (traditionally spelt Tempeh or Tempe) dates back several centuries and is made by a natural culturing and controlled fermentation process that binds soybeans into a cake form. It is packed with protein, fibre, and good fats, giving vegetarians, fitness enthusiasts and conscious foodies a delicious, nutritious, and healthy, plant-based, protein-rich food. Research has shown benefits for overall health, including muscle gain and weight loss. It is also a great food option for diabetics. Tempeh is the best kept protein secret for consumers looking to make healthy food choices. Dairy-free and gluten-free, it is also low in saturated fats and carbohydrates and good for the gut.
About Vegolution India Private Limited
The brainchild of Siddharth Ramasubramanian, a global hospitality leader with extenwww.facebook.com/Hello-Tempayy-103414408127174sive experience in hospitality and food service and Los Angeles-based Rajit Malhotra, a seasoned food, health and wellness investor and entrepreneur, Vegolution India Pvt. Ltd. is a Bengaluru-based food venture offering a tasty and nutritious new plant protein. Vegolution has launched Hello Tempayy, a super bean-based, easy to cook food that can be adapted across cuisines, meal occasions, and cooking styles.
Armed with in-depth primary research, Vegolution garnered insights into consumer needs, wants and behaviour. Many vegetarians in India struggle to find sufficient variety in their daily diet that fits their taste profile as well as provides the essential protein and vitamins required to meet their nutritional needs. As a result, meals get monotonous. Vegetarian consumers are constantly on the search for new alternatives on the main plate. Based in Bengaluru, Vegolution is self-funded by the founders, along with a diverse group of strategic individual investors who are leaders in FMCG, Hospitality and Private Equity.
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