Aircel launches national consumer initiatives with Chennai Super Kings
· Launches ‘High Flyer Contest’ – First of its kind opportunity for customers to get a chance to FLY with the team
· A new ad campaign launched on the ‘High Flyer contest’
· Various VAS and Digital contests with Chennai Super Kings to run during the IPL season
Hyderabad, April 2, 2014: As part of its customer engagement programme, Aircel, one of India’s leading telecom players, today, launched a unique consumer initiative with Chennai Super Kings – Aircel High Flyer Contest. The contest gives lucky winners a rare opportunity to FLY with the CSK team, stay in a hotel and get match tickets to watch a cricket match. Customers can relive their dream of being with all CSK players in one flight, engage with their favorite players, share their experiences and much more. With this all-expense paid offer, Aircel intends to share a unique opportunity and experience with all its prepaid and postpaid customers.
Speaking at the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel Ltd, said, “Aircel is giving this big opportunity to its customers to have an access to be on the same flight with the Chennai Super Kings. It is a dream fulfilling experience for a fan and a memorable day of his life. We are delighted to launch this contest which is a great platform for us to connect and engage with our target audience, especially the youth. We are also launching our new ad campaign on the theme of ‘High Flyer’ which will be on air from today. We will augment the promotions through electronic, radio and digital media.”
Apart from the bumper prize, the contest also offers customers an exciting chance to win 800 match tickets at various locations in India. Customers will also get an assured prize of local Aircel to Aircel 10 minutes talk time when they participate in the contest. In this manner, Aircel offers something ‘extra’ to all its subscribers participating in this exciting contest.
All existing pre paid subscribers who recharge for Rs 100 and above are eligible to participate in this consumer promotion. All existing post paid subscribers are eligible if they have no outstanding balance payment on their last bill. Non-Aircel subscribers can participate in the promotion by buying a new Aircel connection, post paid or pre paid.
Aircel will also run some interesting VAS contests for its customers during the IPL with some exclusive content - pictures and videos of CSK and IPL. Tapping into the digital world to create buzz around CSK in the social media community, Aircel launched an online engagement contest for its fans giving them also a chance to fly with their favorite team.
Rakesh Singh, President – Marketing, India Cements, said, “Chennai Super Kings has a long term association with Aircel and it has worked well for both the brands. With some exciting engagement contests launched by Aircel we hope that the team will receive the same support it has been receiving over these years from its fans. We are a fan driven team & all our, as well as partner endeavors, have been to bring them closer & closer to their home team.”
Aircel new ad campaign can be watched on https://youtu.be/zZ8bSXiuJcU
About Aircel Limited
Aircel is a leading telecom service provider with pan-India operations. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com and follow us on Twitter @AircelNews
